marvin wayne eddy decided to shut him up. >> so he started hitting him and, of course, that made him more, and he kept beating him and eventually he picked him up by his legs and swung him up against the tree until he quit crying. >> reporter: jesse never woke up from the coma and died three days later. >> i renounced god. i could not wrap my mind around how he could let that happen to my brother. >> reporter: after training with john for years but refusing to set foot in sunday service, somebody changed. john's other message finally got through. >> and he said god loves you. and he said, and i'm going to show you. and he asked me to come to church and at least hear him out. >> reporter: now mike has been going to church for years. he's married with a baby girl. is this a way to channel their aggression? >> yes. >> reporter: in a positive way? >> absolutely. they're not going down to the bar on the weekend and getting in brawls. they're not abusing their wives. >> reporter: back at pure country bar, where people have paid 20 bucks a head to watch the brawls -- >> please welcome mike