marx zuckerberg offering $3 billion for snapchat has to solidify him as one of the strongest ceos ofgeneration. emily: what about snapchat? gary: it is the darling of the dance now. to ageve it is proven up. i feel comfortable predicting a lot more of your grandmothers and older uncles are going to be on it. what does snapchat threaten? gary: attention. that is all they are playing for. everybody in the passenger seat is looking at their phone. all of these people are playing for the same thing. snapchat is the first thing to come along since instagram that is a beast of attention play. emily: coming up, it may be the most exciting business that square, but it is also the most risky. we talked about lending to small businesses. ♪ buzz, iith all of the got to speak to the woman --spearheading square. i asked her how she manages to -- how she plans to manage risk while --. >> first there is credit risk. we use machine learning models to underwrite our merchants so we can provide them with a alone in the first place and make sure they are in a position where they should be taking capita