digital devices are pad for us, the epiphany i had, this aha moment was when i was looking at mary ann wolf's research, and she's also a neuroscientist that specializes in language. and at the beginning of her book she says she came to the sad realization that the human brain was never designed to read. it's something that we have to actually train our brains to do, so when you say that devices are bad for us and video games are bad for us and we should be reading books, our brains were never designed to do that either, so it's all creating this new form of story telling. >> host: you also look at the porn industry as a cutting-edge industry. >> guest: yeah. one of the things the porn industry has been at the forefront of a lot of technology since, you know, thousands and thousands of years. actually, i found from a friend who works at nature, the science magazine, that the porn industry was at the forefront of business back in the days of pompei selling statues in markets, erotic statues, of course. and, um, and the porn industry has always been an innovator when it comes to technology. and