mary engel with the ftc was also among the witnesses. senator claire mccaskill chairs the hour and 40 minute hearing. [inaudible conversations] >> the witnesses can feel free to go ahead and take a seat, and we'll begin with some opening statements and then move to your testimony. this hearing will now come to order. we have all herald and seen the ads promising quick and substantial weight loss if only you take this pill, drink this shake, use this device or apply this cream. all without adjusting diet or increasing physical activity. it seems too good to be true and, of course, it is. we have a short clip of some of these ads that have run on television, satellite radio, online and in print that i'm going to play so it is clear what we are talking about today. and it will -- >> it's called sensa, the amazing new writtenically proven seven -- clinically proven sensation that you sprinkle on to take the weight off. whether you need to lose 10 pounds, 50 pounds or more, now you can without dieting. simply sprinkle sensa on, eat all the to