mary meeker unveiled her widely followed internet trends report .or 2014 -- 2016 it covers -- a major from the report, the rise of online ads. with global internet advertising monthed to pass tv in six and google and facebook reaping the benefits with their combined share of online ads amounting to a whopping 85% and rising. we dug into the findings with bloomberg intelligence u.s. director of research paul sweeney. paul: we are seeing the trajectory over the last 10 or 12 years where we have tv ad spending growing about 4%-5% a year, and digital ads ending growing 15% to 20% a year. the lines are just about to cross this year and if you look at the forecast over the next several years from various forecasters, continued upward trend in internet ad spending, double-digit growth versus television in the low single digits. emily: what does it mean for everyone else if facebook and google are getting the lion's share of the pie? , il: if i am an advertiser am worried because i have a market where there really is a duopoly between facebook and google. i only have two platforms to allocate

emily: mary meeker just undulate -- unveiled a trend report.verything from the cloud and internet advertising to wearables and music subscriptions. a major take away from this year's report, the rise of online ads. with global internet advertising expected to pass tv within six months. google and facebook are reaping the benefits. their combined share amounting to a whopping 85% and rising. joining us now, paul sweeney. first of all, online surpassing tv in six months -- do you buy it? paul s.: absolutely, i do. we've seen the trajectory over the last 10 to 12 years. we have tv ad spending growing about for-5% per year. digital ad spending has been growing 15% to 20% per year. the lines are just about to cross this year. if you look at the forecast over the next several years, continued upward trend in internet ad spending. double-digit growth versus television in the low single digits. emily: what does it mean for everyone else if facebook and google are getting the lion's share of the pie? paul s.: if i am an advertiser or the ad agency repre

according to venture capitalist mary meeker, chinese users collectively spend 1.7 billion hours per dayt's apps. our senior executive editor brad stone traveled to china to find out more about 10 sent -- about tencent. there is not a good comp here in the united states, right? brad: it's not just the messaging service. it really is a portal -- that's an old word -- to the entire internet. you use we chat to hail vehicles. wechat pay is used by 600 million people. online dating. people have begun to think of it as an internet platform and a challenge to mobile operating systems like ios. it's that powerful. emily: you got where access to attend -- a tencent executive. tell us about him. brad: tony ma is very reclusive, your typical shenzhen businessman, does not like to talk too much about his company. martin lau is the coo, the president of the company. he is considered the cheryl sandberg -- the sheryl sandberg of the business. when the company was negotiating last year, he flew 10 hours to helsinki, ill, had a fever, and played a game so frequently on the trip that he scored the 97th

our belief is that if you look at the mary meeker deck that came out it's not hard to see the pathway are going which is mobile media and mobile services. we want to be the company that leads the forefront of putting brands on phones and that's a very simple propositi proposition. very powerful for, you know, the consumers. 3 billion additional consumers that are coming online and our entire focus is focused on being hands-on phones and putting brand marketing in people's hands. >> putting brands on phones. you do that without branding ire of the justice department like slapping them on every verizon phone that comes out without any competition that comes in? you've got to use the corporate partnership without getting into a dangerous situation. >> one of the things we did announce internally yesterday was we are starting to load a product called app flash which will carry yahoo brands and aol brands on verize rn phones consumers have a choice. you can potentially load whatever service you want on your phone we will basically have consumer choice at the center of what we're doing and