this is masa takayama.op sushi chef is an injustice as he is much more than that. what is it about him that set him apart took him from a bleak farming community in rural japan to become first the toast of los angeles, and later the king of new york? it is a fascinating story. this is the capital of ishikawa prefecture on the west coast of honshu island along the sea of japan known for untouched by time traditional districts. one of the few cities in japan left relatively intact throughout the war. its famous for its crafts, for its beautiful ceramics in particular, but also it's artistic sensibility. the way it always valued beautiful things, traditions. it's a city that helped masa get to a crossroads and discover a whole new world of grace, aesthetics, of style that affected him deeply. for most, however, this is simply a place with great seafood. >> kitchen of the city. yeah. >> ooh, look at that. yes, a lot of crab. >> yeah. shrimp, sardines. it's all there. >> okay. >> look at that. >> reporter: sea u