actually test drove that maserati -- >> and you liked it. >> okay.ook at what's going on quickly with the markets right now because we're down over 300 points on the dow. the nasdaq is below the 4,000 mark. the s&p is also sharply in the red. we're watching an accelerated sell-off going into the close. still an hour left in the trading day. >> if you're wondering, there's eight s&p 500 stocks that are up right now. carmax is up 1.3%. kmx. pfizer, edison, the southern company and mosaic. that's it. if you own one of those names, congratulations. and time warner cable because no other stock in the s&p 500, mandy, is higher but those eight. and eight is definitely not enough in this case. >> it is not. okay. >> genuine parts down 5.5%. tractor supply. retailers are getting walloped. everyone thinks we're insane talking about heating bills. i think it's a big deal in the economy. >> taking a massive chunk out of everybody's discretionary income. gold is higher. the vick is above 20. that is spiking as the fear gauge out there. what is lower as well? it i

neighbors were surprised the maserati was on their street. >> our house actually shook. thought there was maybe an earthquake but you could hear other nices and people could describe it as when his tires blew. >> the homeowner's whose fence was damaged said she bought the home only six months ago. >>> we're talking about obamacare, the president's signature law sink or swim? >> some say the latest figures offer reason for optimism, others say it isn't true. sam brock checks out the claim despite the early troubles, obamacare is back on track. >> you'll recall the rollout was to be modest but troubled. fast forward a couple months, administration says 3.3 million people have signed up with a late surge capable of bumping up enrollment closer to the original estimate of 7 million by march 31st. these numbers are potentially misleading? absolutely and here is why. if you yawned or turned your head, you might have missed a no no no press conference where kathleen sebelius announce add milestone, 3 million people signed up on state and federal marketplaces since october 1, bu

all of a sudden, bam, the maserati. >> are they worth it?$250,000. >> you can get it for $120,000. >> sochi ceremonies opening tonight. another big event, we did research to see how effective spending $4 million on a 32n0 s econd spot is. >> it depends if you can get people to remember your commercials. , we looked at people who watch the entire super bowl and ask them name as many ads as you can. they only came up with about 5. companies that advertise, only less than 10% cut remember. >> i love that they are called db 5 research. >> what does it tell us about how much each ad cost? cpm, cause for a thousand viewers. that is in line with the academy awards. it is a limited amount of time. three and a half cents per person. remember,t if you what are you trying to accomplish. if you are building a brand as opposed to selling a product. building a brand makes sense. >> so many of the ads did not have anything to do with the product. >> they are building a brand. >> people look at budweiser and doritos. >> the dog. >> anything with a dog. >> t

maserati ad, everybody's wondering why did maserati do any.sing it on cnbc, 9:20 in the morning, monday after, right? everybody on cnbc's a maserati potential buyer, right? it works. things are hitting everybody and the microsoft ad is hitting all of the people who work in enterprise, people potentially stock buyers saying this is where we're strong. they're not going to argue for phones, not going to argue for search. this is where we're strong, it's truthful and rings realistic to me. >> interesting. >> what is the rebranding, what is the idea here that the new ceo can take and run with in? what is the new face of microsoft? they've been so behind in so many different products. >> we saw something in all of the ad was applies to microsoft as well, the sort of post modernism in the advertising which is, acknowledging the fact that it's an ad, being truthful about what the company's good at, what they're offering and pulling the sheen off of it, so to speak. we saw this in t-mobile ad, in the ford ad talking about double length of commercial.

you see a nice red maserati and that looks like a black one and a yellow in the background and the window broke you notice there's a bunch of nice cars and a silver kia kind of out of place in this beautiful car showroom. the guy in the blue jacket is a security guard and that security guard is trying to get that misplaced kia out of the showroom. it looks like the car went crashing through the front of this building. the car backs out and you are thinking, all right, well, there's a better way to do that. but then -- the car takes off. talk about hit-and-run. >> what? >> what? >> it's, like, no one's going to notice there's a car driving down the street with a ton of shattered glass on it. and now they saw the license plate, too, right? because he was in there forever. >> yeah, the security guard was right on him. and it looked like the security guard was helping him back out cleanly but he tries not to smash up the side of that kia. hard to see if any damage was done inside besides just the glass. >>> puppies play in slow-mo. ♪ ♪ >>> it's not unusual to see a man hiking with his dog, ri

thought,d this and i they are using an aircraft carrier as a maserati dealership.hat kind of makes me wonder whether that is the best use for a vehicle that is capable of doing what it is doing. there.t that over >> it just struck me as being slightly symbolic of italy, using this incredible asset as something that really, it could be made more use of. you wonder whether or not the great assets -- they fully understand how to make the most of what they have got. they're getting the business to pay for the fuel for their aircraft carriers. >> some of their allies would think that is quite savvy as well. this issue already came out and irked the royal navy. >> you take a few pops up the royal navy. >> basic, we have two fantastic aircraft carriers on their way. we are making the point that italy does have a functional aircraft carrier. >> the italians use them as maserati dealers. >> it is interesting when you look at diplomacy. italy has been very good at playing the card as of late. is that the best use of the aircraft carrier? maybe not. there are a lot of people

i thought the maserati at did a terrific job introducing a brand, making people think of something differentg advantage of a big stage without acknowledging the stage itself. >> we do agree on one thing because i liked that one too. let's take a listen. >> they have always been here. ,umbering in the schoolyards limping through the -- >> it was like a short film. >> it had me thinking of the david and goliath look. .t was that fantasy or notion i thought that tapped into that really well. it took a moment to introduce a brand in a very big way. >> we are not experts. let's bring in an expert to discuss this. what did you think? beatsfavorite was how music and go daddy traded in across the demo. >> there was not a lot of sex and cleavage, the staples of a certain kind of ad. we didn't have fiat ads like last year or the go daddy danica patrick stripper thing. >> much to the dismay of -- >> ce it was like taking a real person and have her click her dog on the air. >> it was bold and effect it. effective. in machine engineered from new york. she is a real person. >> high, ted. i quit. >> she ju

we have also seen sales at for ari and maserati holding up well as well.k the question needs to be asked come is it just the weather? >> we will get some more clarity perhaps later on. thank you very much. coming up, soda stream gets a boost from an unlikely source. all the details coming up next. ♪ >> i am anna edwards in london. this is "on the move" on bloomberg television. " is coming up at the top of the hour. carlsberg's chief executive, joergen rasmussen will be on the program. on the give his thoughts latest numbers from that brewing business. don't miss the interview with the ceo of peugeot, philippe varin will be joining bloomberg for his first interview of the day. the u.k. and saudi arabia have agreed on increased prices for-jets. by ourjoined now bloomberg reporter. give us your initial thoughts here. this is all because of a fairly complicated sounding contract that was signed many years ago. had some flexibility about pricing built into it. >> the u.k. and saudi arabia agreed on the deal for 72 typhoon combat jets. there is a clause in there

that is one much your brothers over there that is the maserati.er exhibit where the dodge is and ram truck is. you're over here with the italians and sexy guys. >> exotic cars. i've been lusting after maserati my whole life. i love what they stand for. it is neat to be kindred spirit. >> i want to talk about the super bowl commercial and bob dylan and made in america. you're responsible for the made in america. >> just came out as the star of the commercial. i love what he said at end, we will build your car. that is a cockiness there. we're back in the game and have fun again. >> pretty sexy guys doing commercials. >> that's what we do for a living. so it is fun. >> ralph, always appreciate the time. head of design for chrysler, has been since 2000? >> and eight. >> 2008. seven ceos, wow. been working here seven years and only been one. dagen: by the way can you hear me? that lime green viper, you know who droveethat on tv? >> you like that? dagen: no. kenny powers drove it on eastbound and down. and he might be one of the greatest jerks on tv of

the all new ghibli from maserati. we have prepared. now we strike.lish: ♪ god shed his grace on thee ♪ hindi: ♪ and crown thy good with brotherhood ♪ french: ♪ from sea to shining sea ♪ hebrew: ♪ and crown thy good with brotherhood ♪ english: ♪ from sea to shining sea ♪ ♪ ♪ nse flame sound people scream and run digital clock sound >>> today's game is sponsored by bud light, who reminds fans to stay in the game and drink responsibly. >> joe: as we welcome you back. two-minute warning. coming up at halftime, the jeep halftime report. first down, denver. down by 22. play-action. manning. pass is incomplete. broncos looking for a flag. and they don't get it. julius thomas was working on earl thomas. no flag. a lot of contact. >> troy: yeah. i think there should have been a flag here, joe. julius thomas coming across. and earl thomas, he is there. and he cuts off the throw. and the difference that we've seen, when peyton manning has had time in the pocket, which hasn't been often, he's been able to make some throws. we saw it to julius thomas earlier. we'

are worth well over twice the value of fiat and the company owns chrysler, jeep, ferrari, and maseratioins us from san francisco to discuss. cory, amazing. >> it is amazing. these guys reported their earnings last quarter. they have yet to violate orderly report. yet to foul a quarterly report. the analysts are going gaga. on the results they have so far, they are going crazy. said that the, stock was much lower than it was today. it is trading nearly 15 times their revenues even though the thanr of cars sold is less seven thousand per quarter. >> how do you value a company like this? my tony created like stark and they make a product .hat is unbelievably great as far as looking at the numbers, when you do your modeling, how can you value this? >> it is valued on something that it might someday become, not on what it is, i would argue. things wouldthat work out perfectly for these guys and that the price will continue to stay ahead of them. if you bought the stock, if you are imagining a business 10 years from now based on the current price, are you willing to not get any more apprecia

start i saw a crude expression from a child than the intimidating commercial that turned out to be maseratiative. don't get carried away. the national anthem had a great voice. and the commentary in to come through eventually with us salute to the troops the budweiser and the chevy truck commercials and i don't doubt for one moment we will all be back next year to crown the super bowl as the financial king of sports. but the buildup was so strong and the delivery of the game was so weak i cannot shake the feeling of disappointment. i am nowhere near as negative as our production team their judgment at the early morning meeting was the worst super bowl, the worst ads ever. they are a tough bunch. ♪ [ bell ringing, plause ] fivtech stocks with more than a 10%... change in after-market trading. ♪ allhe tech stocks with a market cap... of at least 50 billion... are up on the day. 12 low-volume stocks... breaking into 52-week highs. six upcoming earnings plays... that recently gapped up. [ male announcer ] now the world is your trading floor. get real-time market scanning wherever you are with t

people did not like the chevry romance people with the bull and the maserati bull that features a 10-an't drive and a car most people cannot afford. we have more at ktvu.com. reporting live in the newsroom, pam cook, ktvu channel 2 news. >>> both steve and tori were agreeing with you, too, on those commercials. >>> in the super bowl halftime show, tori was saying, i love pru know mars. he brought old -- i love bruno mars. he brought old-fashioned style to the show. ♪ >> sings, played the drums. he performed and opened with "locked out of heaven." during his 12-minute performance, he brought on the the red hot chili peppers to perform and he did some moves. even the splits. >>> there was a surprising moment during the super bowl mvp, malcolm smith. >> investigating 911. 911 was investigated by people who perpetrate their own government. >> where did he come from? he was cre den shalled to be at -- credentialed to be at the event. he it spend the night in jail after being pulled off the side. >>> the other thick, joe name act messing up the coin toss, calling it early. >>> let's check i

>> i think maserati had a nice hit. >> wow, they're back!l. >> radio shack, oh, my god, that made he so happy. i was so a geek growing up. i was at that store all the time. how do you improve on a store that has "radio" in its name. >> i like the self-deprecating tim tebow ad. i think people like when you make fun of yourself and you're making fun of this huge production and the money it costs. >> we want to talk, too, about the online and twitter and social media component as well just the ads running realtime. esurance literally trended all night. that was a pretty big success, was it not? >> it was a brilliant commercial. it ran after the super bowl and john came out to say, hey, we just saved $1,250,000 by running it now and i've got this big bunch of money on my coffee table and we're going to give it to you if you tweet our hash tag. >> the problem you have with that is whether you give things away for free, you don't necessarily get new customers, you get things for free. but on that type of a game, it was a great idea. >> and very me