if you look -- if you compare a massillon, ohio, to a dallas or los angeles, median household income might be $30,000 compared to $55,000. it's more difficult for people in smaller communities to just afford cable television. i think we need to solve it with -- consumers will solve it themselves. they will stop subscribing to the expensive sat9 right-delivered programming networks and rely more and more on a combination of broadcast television that we can deliver in a bundle and supplement that with what they want from the internet. >> host: you talked, mr. gessner, about some of your costs. what makes up those costs? is it the cost of buying television from lifetime, whatever other channel? is it the cost of providing the local stations? >> guest: it's a mix. the program content, as i said, is about $55, $57 per customer, per month, and that's a combination of broadcast television as well as the satellite networks. the bulk of the dollars are for satellite networks, the broadcast television is a smaller dollar amount, it's probably growing the fastest because they started at lowest,

is a runaway magicians and does that fifth the super bowl tackle seattle fan of national south of massillonposing as an lyft driver.. >>pam moore: what is in the name black had to guess a definite thoughts on this san friend find high and weighed in on the pole when it comes to references to san francisco which are scorned by the locals. >>grant lodes: which total about this san fran teacher been sold at a target in the sitting with a is a gas used on what is worse san friend refers come 67 percent said for skull is worse. >>pam moore:we will be back at 8 pm. hey i think the internet just went down. huh, why don't you give it a sec, it'll come back. something just happened in the world and we have no idea what it was. get high speed internet from at&t with 99.9% reliability for just $30 a month. keep calm, your internet's on. >>> "insider," tracking the biggest stories making news today. >>> number one, prince's death still has the music world reeling. >> breaks my heart. >> lionel richie remembers his friend and rival. and why wouldn't prince duet with michael jackson. >> why didn't prince