so, masue katayama founded her own homes.hat was a first in japan anand criticized as an impossible task. >> lots of people told me not to do it. they said it couldn'n't possibly work, but that actually gave me the strength to do it. >> japan's demographics are changing rapidly. by 2 2030, more than a a thi o f the population is forecastst toe over 65 years old. rich people can afford luxurious homes for their old age, but for the majority of people dependent on normal pensions, other solutions are needed. masue katayama is now 76 years old. today, her corporation runs more than 30 homes. she says maximizing profit is not the goal. >> we japanese are good at many different kinds of business dealings, but we're not social entrepreneurs. people wouldn't even t think of trying to solve social problems. it doesn't have priority. i wanted to be a businesswoman and also act in a socially committed way. >> the founder's personal touch is evident throughout her homes. it's of great importance to masue katayama that residents should f