it owns the big digital brands like hinge, tinder, 0kcupid, and match.com, but it recently said it wasng 6% of its workforce after the amount of people paying for services on its biggest site, tinder, dropped for the seventh quarter in a row. so that's almost two years of fewer people paying for the service. but it's not all bad news — there was some encouraging growth at stablemate hinge, and whilst fewer people are paying for tinder, the ones which are left are paying more. the price of love on tinder can be steep, especially in a cost—of—living crisis. whilst it won't cost you anything to sign up for the service, once on there, a premium account will cost you around $8 a month. and, just at the end of last year, tinder unveiled an invite—only ultra premium service for — get this — nearly $500 a month, or almost $6,000 a year. meanwhile, at rival bumble, you canjoin forfree, but a premium profile will cost you around $20 for a week of swiping. but if you sign up for longer, they'll charge you less per week. but the cost of living is hitting younger people. that's according to the pew

match.com.hey are starting to get it together with free cash flow generation and it's really not expensive here. >> steve grasso? >> short-term defensive trade, xlu, but i am concerned with a double top back from september 2022, look at that $78 level. >> guy? >> mets -- >> concerned about the yankees bullpen. >> i am a little concerned. >> i would be concerned about that. >> mel was talking about that before the show. my the way, mel's mom was here. adorable. >> thank you. >> thank you. >> apple on the tree, the whole thing. international business machines, that's ibm. >> first stock i ever owned. thank you for watching "fast money." "mad money" >>> my mission is simple, to make you money. i am here to level the playing field for all investors. there is always a bull market somewhere. i promise to help you find it. mad money starts now. >>> hey, i'm kramer. i i'm cramer my job not just to educate, but teach. on a day that the dow inched up 38 points, .06%, nasdaq de.