matt buckland is the president of quit tea. let's take a look at his power pitch. >> i'm matt buckland, creator of quick tea. i used to be a pharmaceutical analyst but i was always into natural health and quit smoking using herbs. i completely lost my taste for cigarettes and that inspired me to do research into herbs for quitting smoking. my unique idea for quit tea was to put the herbs into tea form, help replace the hand-to-mouth habit of smoking because it's easier to replace a habit than it is to break one. quit tea is a blend of herbs and spices that's relaxing, good for the lungs, good for detoxing and help produce hunger. i wanted to address all the major issues with giving up smoking in one tea. we started selling in 2011 and since then, almost a quarter million people have tried it. quit tea is at the intersection of the natural products industry and the number of people trying to quit smoking. just in the u.s., there are over 40 million smokers and it's a $1 billion a year industry without a lot of options. it is our