i am here with matt cohen, from off the grid. >> we assembled trucks and put them into a really uniques. >> what inspired you to start off the grid? >> i was helping people lodge mobile food trucks. the work asking for what can we get -- part together? we started our first location and then from there we expanded locations. >> why do think food trucks have grown? >> i have gotten popular because the high cost of starting a brick and mortar or strong, the rise of social media, trucks can be easily located, and food trucks to offer a unique outdoor experience that is not easily replaced by any of their setting any worlwhere else in san franc. san francisco eaters are interested in cuisine. there adventuress. the fact theyuse grea use great ingredients and make gourmet food makes unpopular. >> i have been dying to have these. >> i have had that roach coach experience. it is great they're making food they can trust. >> have you decided? >> we are in the thick of the competition? >> my game was thrown off because they pulled out of my first appetizer choice. >> how we going to crush clear?

cohen herself. >>> a flashback, look at the week that was here on "today." >> inauguration day here in washington, d.c. good morning, everyone. i'm savannah guthrie, alongside matts inaugural address. >> the portrait has changed a lot since their arrival here four years ago, the president with more gray in his hair. >> my fellow americans, we are made for this moment and we will see this so long as we seize this together. god bless you and may he forever bless these united states of america. >> two-thirds of this nation are under the grips of this blast cold as temperatures fall and windchills plummet. >> kerry will get a better reception than republican committee members gave hillary clinton over ben gauze. >> i had you ever heard the name manti te'o? >> up nm a week ago, i never met him in my entire life and i never even heard of who he was. >> that's how cold it is. it's brutal out here. >> do you know who's not out here? the weather man. where is al roker? >> the world turned upside down. >> come on, we're going inside. >> you know what? that's not very nice. >> speaking of renovation projects. >> it's on! >> learn what it's like to work for kimora. >> prett

cohen herself. now to today's friday flashback. a quick look at the week that was here on "today." >>> inauguration here in washington, d.c. good morning, everyone. i'm san va in a guthrie, alongside matta lot since their arrival. the president with more gray hair in his hair. >> my fellow americans, we are made for this moment and we will seize it so long as we seize it together. god bless you, and may he forever bless these united states of america. >>> 2/3 of this nation is under the grips of this blast of cold as temperatures fall and wind chills plummet. >> to think that hillary will get a better reception. >> had you ever heard the name manti te'o. >> up until about a week ago i never met him in my entire life and i never even heard of who he was. >> it's brutal out here. >> you know who's not out here? the weather man. where's al roker. >> he has the world turned upside down. >> do you guys want to come inside? >> come on inside. >> all right. >> courtney, your outfit. >> senior renovation project. >> it's on. >> what's it like to work for kimora. >> pretty cute. can i have a hug? >> here she is. >> some of us have an inaugural experience a little more memorable than others. >>