matt furman, chief communications officer for best buy joins us. hi there matt. > >good morning chuck. happy holidays. > >happy holidays to you too. sales early or sales late? what's best buy's strategy? > >our strategy is very simple. shop early and shop often. make it as convenient as possible for the consumer to shop across an assortment of products at the lowest prices they will find anywhere. as you know chuck, we have a low price guarantee. through the holiday season, if you buy from us and find a price lower at a major competitor we will match that price up until christmas eve. > >let's talk about xbox and sony's playstation 4. the xbox cost to manufacture is 90- dollars higher than sony's. is this a problem for microsoft? > >i can't speak to microsoft's business obviously but i can tell you that this is the first gaming launch we've had in 6 or 7 years. the level of excitement in the stores is palpable. inventory is a little low now but we will be getting much more of both products---xbox and playstation---throughout the holiday season. so k