let's bring in matt jacob, why are you much more confident than the street?, thanks for having me. our research indicates although coach continues to lose share as it has over the last couple of years, this trend isn't as bad as the negative expectations that the street has for the company. >> which do you prefer, kors or coach? >> think kors is also tracking ahead of expectations and we're certainly more positive on them longer term, kors continues to take shares in space. kors is taking shares directly from coach. >> question, coach to me is a company in transition. coach, on some level, is trying to be almost a lifestyle brand, what do you say to that? this company has moved from being just in the bags, adami is buying in, selling slickers and boots and things like that, i'm not sure they're ready to do. the creative team is new, a company trying to do more, why go after it now? >> yeah, i agree. you i think there are two perspectives here. one, a short-term opportunity over the next month or two. to play coach, you know, around, just some slightly better