levied against twitter. it is very niche and popular with a loyal base group of users, but it is having trouble gaining traction beyond a specialized group of people, like us in the media. mattt me bring in aaron kessler from raymond james. let me ask, does this hurt your confidence in the company, or is this something that occasionally happens, companies get leaked? carl riccadonna --aaron: it does happen. we have not heard twitter moves as well for more direct response advertising can that is been one of our concerns recently. matt: so, what are you looking for to support this -- we just looked at year to date, 35% gain, not bad. why is it worth 35% more than it was at the beginning of the year? aaron: we will have to see what it does here. it is still halted. we have to see what it does tomorrow. it is still growing quickly. there is potential, but any to make the change to further improve. a lot of users, a lot of potential, but not monetizing that yet. matt: obviously monetizing is the name of the game and it has been before twitter even went public. people want to see them make money on ads and they're not delivering on that quite yet. scarlet: they're not delivering o