and brigade ceo matt mahan. thank you. miss the berg television for coverage of tonight costs -- tonight's election results. we've extended coverage of the results turning at 7:00. nighter through midnight at least a. michael all that long. -- it might go all night long. mark crumpton is in new york. >> we have a roundtable discussion on the u.s. midterms. what will a shifting balance of power mean for the legislative process and for corporate america? we will also take a look at luxury retail. i will see you at the top of the hour. i have to tell you, i'm with you. if you can vote for american idol, liking votes in an election. >> mark crumpton, thank you. we will see you soon. political campaigns of been using tv to push their candidates. a new technology is helping them target who you are and what you watch, when "bloomberg west," returns. >> welcome back to "bloomberg west." i'm emily chang. political advertising is big business, especially tv advertising. it's no surprise that companies like dish and directv are worki