matt mccall is author of the book "the next great bull market."e strongest sectors in this type of a market? >> this type of market, you look at sectors that -- things that we need. you look at health care, consumer staples, utilities, things that no matter how good it is day to day, no matter how many people are unemployed, we have to wake up every morning and go buy diapers for the kids. it is things we're going to buy no matter what is going on. >> we're showing people the consumer staples, select sector spider. this is an exchange traded fund, xlp, the ticker symbol, up 16% over the past year. >> this is things like kraft, procter & gamble. when kids wake up and hungry for lunch, you buy kraft macaroni and cheese. you'll be buying things we actually need. sure, they -- if the market completely sells off like a couple of years ago, every stock gets hit. you look at what is called, the staple, the staple is the fact we have to go out every darn day and buy products that are made by the companies that make up the exchange traded fund. >> not sexy