i would not underestimate amazon. >> that was matt mcilwain.be one of the most popular shows on cable tv, but "duck dynasty's" future is in jeopardy after one of the star's controversial comments. that is next. ♪ >> this is "bloomberg west." with as many as 12 million viewers, "duck dynasty" is the most watched cable reality show ever. it follows the robertson family. future episodes are in jeopardy after phil robertson was suspended after remarks about gays. the network behind the show has not responded to "bloomberg west." the family said we cannot imagine the show going for it without our patriarch. we are in discussion with a&e and what it means for the future. could it be the end for duck dynasty? jeffrey hayzlett joins us. he is also a strategy consultant for a number of fortune 500 companies. jeff, the comments are not worth repeating. what do you make about the decision to suspend him? >> is it ratings week? they are entitled to do what ever they want. phil robertson is permitted to say what ever he wants to say. whenever you speak out