matt miller, third generation owner and ceo of play world systems, offered to mentor jerry and evelyno were still relative newcomers to this complicated business. >> so, matt, did you have a chance to check out their website and see what evelyn and jerry are doing? >> i looked through it and they're making some really interesting pieces of equipment. >> thank you. >> yeah. that's completely your strength. but when i pulleden your website, i wouldn't have known that right away. >> interesting. >> yeah, you got to lead with that. that's something that somebody can really latch on to and say, you know what, i can make this look like my church. or i can make it look like the playground that i had when i was a child. >> matt also emphasized the importance of selling fun and not just the equipment when it comes to marketing their playgrounds. >> when you're selling a playground, you're selling an experience. you're not just selling a piece of equipment. so try to capture the imagination and the image and the excitement of what it was like when you were a child and you first got to go to the

. >> with a vast knowledge of the business, matt miller third generation and other than of play world systems offered to mentor jerry and evelyn who are still relative newcomers to this complicated business. >> did you have a chance to check out their website and see what they're doing? >> i did. i looked through it and they're making some really interesting pieces of equipment. >> thank you. >> thank you. >> that's completely your strength. but when i pulled up your website, i wouldn't have known that right away. >> oh, interesting. >> you've got to lead with that. that's somebody that can latch on to and say i can make it look like my church. >> matt emphasized the importance of selling fun. >> so try to capture, the imagination and excitement of when you were a child and you first got to go to that playground. >> our next member is a marketing and p.r. expert who was tasked with getting them exposure. >> so i have another surprise for you tomorrow. a reporter from the "ashville times" will be here to interview you. >> that's fabulous. >> i want to refine your messages with social m

dylan is on assignment, oh matt miller is here to take us forward. matt, what's on the agenda jnchtsz a little more parsing of 9 schedules snafu over the jobs issue what a lot think is a bad reflection on the white house's confidence at a critical moment for the economy, chris van holland is here from the super committee to talk where that's going to head. >>> plus a defensetive look whether america can still be serious in the age of silly. the show starts right now. >>> today's big story --ç the games washington plays. good afternoon. i'm matt miller in for dylan ratigan. in the history of the republic, when president obama makes his seemingly 100th speech on jobs may be of little importance. has he says and how the congress gets us out of the jobs mess is what counts. but for the past 14 hour, guess what? it's all about the where and not the how. by now you know the president yesterday said his latest big jobs speech would come next wednesday before joint session of congress at 8:00 eastern time. the problem, on this very network at 8:00 next wedne

i'm matt miller. a pleasure keeping dylan's chair warm these past two week. hope to see you more down the line. up next, "hardball" starts right now. >>> the republicans versus president obama. is it personal? let's play some "hardball." >>> good evening. i'm michael smerconish in for chris matthews. leading off tonight -- dissing the president of the united states. john boehner's refusal to allow a wednesday jobs speech was more than an example of just saying no to anything president obama wants. obvious, republicans neither fear nor respect this president. it's not clear all of them even consider him to be legitimate. is it personal, political, is it in some cases racial? and what can the president do to turn this around or push back hard? that's our top story. >>> also, rick perry is about to feel the heat. >> rick perry doubled spending in a decade. and this year rick perry's spending more money than the state takes in. covering his deficit with record borrowing. >> that's not from the dnc. that's from michele bachmann's pack, and word is sarah palin is a

i'm matt miller in for dylan ratigan. "hardball" starts right now. >>> obama loses. boehner loses. who wins? let's play some "hardball." >>> good evening. i'm michaelsmerconish in for chris matthews. leading off tonight, political football. no winners in yesterday's foolish you're a jerk, no, you're a jerk debate over the timing of the president's jobs speech, but in washington, when no one win, the president often loses. republicans have to be thrilled they stuck another thumb in the president's eye and mr. obama supporters are holding their heads in their hands over what tears to be another cave-in by the white house. the speech will air before the opening of the nfl season but the larger lesson seems to be if the president and john boehner can't agree on schedulesing, what makes anyone think they'll be able to work together in creating jobs? every concession, every bad poll that comes out seems to make president obama's re-election less likely, but the white house isç looking to two former presidents who won despite terrible economic times for inspiration. can fdr and ronald re

here's what matt miller, a senior fellow at the center for american progress 45d to say in the "washingtonost." what do you think about his first point that your group won't succeed without a major advertising campaign which means wealthy contributors? or the other option that someone steps forward with his or her money? guest: i think you're picking from what you want to read from that column. there's some good things in that column. i think the field that ripe and the electorate wants more choice is what's going to allow this to come forward. ultimately none of this works if there's not an appetite for it. everything that we've seen and evidence that we have shows the american people want something like this. as to your point that this can only suck seize if we had a third billion dollar campaign, we are not the we heemyutsdz of the republican and democratic party. we have definitely the david against gol eye yatsdz. we're removing a significant barrier to entry with ballot access and just like you look at the media entry right now. barriers have been removed. any american with a laptop

miller, nbc news. >> as you were saying, matt lauer had an interesting interview with her parents. >> interesting system. a california mother uses the power of social networking to help her autistic child who was bullied at school. but the high school football coach barnes that something should be left in the movies. [ female announcer ] this is steve and lynn, and they have a good question. can the aetna app make you healthier? well, that all depends on what you do with it. and there's an awful lot you can do with it. access your medical history, view claims, get reminders for mammograms, find in-network doctors, track your health goals... run with it. i got my cholesterol down. i lost five pounds. [ female announcer ] see for yourself, aetna.com aetna. know more. get better. >> a group of high-school students in california palladian print on an autistic girl. it turns out the joke was on them. they put her name on the home coming ballot as a joke. she spread the word on facebook and it went viral. rachel was crowned homecoming princess. >> i was nominated for freshmen homecoming princess. i decided th

nbc's keith miller has been covering this trial and the one before it for the better part of four years. keith, good morning. >> good morning, matt. four extraordinary years and the drama doesn't stop. amanda knox is the only female american locked up here in italy for the charge of murder, but the knox family is hoping the outcome of this appeals trial will reduce that number to zero. amanda knox in court this morning appearing pale and weak. so much so, one of her lawyers offered comfort with an embrace. her defense team has a reason to appear confident, after delivering a powerful summation of the case thursday, concluding knox should be set free. she got no sympathy from the prosecuti prosecution. on rebuttal this morning they forcefully argued the original dna evidence is valid. it is an argument the prosecution won't let go, despite a court appointed forensic scientist calling the work of italian crime scene investigators sloppy, and the dna results unreliable. the final days of this appeal trial sent hecentered almost entirely on knox's character. the question being raised in court, is knox capable of murder. defense lawye

miller, thanks. jenna? jenna: a desperate search is going on right now off the coast of honolulu. patti ann brown is live with the latest on this story. >> reporter: jenna, matturly has been missing for four days now, and is searchers are getting desperate. curly is a doctor in new york city. he was vacationing with his family in hawaii when he vanished while scuba dyeing monday. he was on an education cushion with a driving company for tourists. they were off the south shore of oahu. somehow curly got separated from his island divers group. later, one of his fins was found. curly is a certified, trained diver. the u.s. coast guard called off its search tuesday night. a coast guard spokesman saying they searched an area more than 900 square miles using two ships, a plane and a helicopter. the spokesman says when they suspend a search, they consider how long the person's in the water, the weather and the likelihood of survival. well, the honolulu fire department has continued its efforts to find him along with teams of volunteer divers. curly is 6-5, he's in his third year of residency at st. luke's roosevelt hospital in manhattan. he's a former high school ba