here with more with the ads we'll be talking about monday morning is matt miller, president and ceo of the association of independent commercial producers. this crop of commercials, how do you think they will rate with the classics in the past? >> i think it's high. the advertisers brought their game this year so to speak because of the online life it has before and after. they are counting on not just the viewers then but actually people using their own social networks and getting it out there. >> so they go viral. e-trade is back. let's cue the babies. >> i look at her and i want to give her everything. >> you know, everything can cost upwards of -- [ whistles ] >> i didn't want to think about that. >> relax. three words, dad. e-trade financial consultants. >> i can just talk to them. >> walk right in and talk to them. they're pros. they hook you up with a solid plan. wait a minute. bobby? what are you doing, man? >> i'm speed dating. >> invest with e-trade. >> why do we still love the kids? >> the continuing characters are great. them, career builders with the monkeys, the lizards,

matt miller is a senior fellow, he writes in "the washington post" and is often on msnbc. ira kearney, he was a speech writer far lot of folks, they are all brilliant thinkers and we took -- we have a full roster of -- matt miller is more centrist, eric is more lebral, we consider ourselves pan progressives, we are centrist on some issues, liberal on others. >> one of the things that developed over the years are rich people who give money to washington for whatever reason. i'm thinking of edelson who gave money to the gingrich campaign or the koch brothers who give to heritage and you have a number on your list like george sorsos. >> george soros. no single donor accounts for more than 10% of our funding. we have a diversified portfolio. a lot of foundations as well as corporations. there's no single person, george soros is, you know, not our biggest donor and doesn't give more than 10%. >> you have herb and mare whereon chandler. peter lewis. but the reason i bring that up is, from your experience, you worked in the senate, you worked in the white house and now you're her

they are pulling out all the steps here to engage the audience. >> matt miller, thank you for joiningis. much more coming up including madonna talking about why she's excited to perform in the halftime show. we hear she's already dancing. >>> also, we'll talk to great people including adam levine after these messages. [ male announcer ] at p.f. chang's we bring a bold, savory new twist to noodles. mmm. [ male announcer ] and now so can you. the new succulent noodle entrees from p.f. chang's home menu. the boldest flavors in the freezer aisle. ♪ my heart skips a beat ♪ my heart is playing tricks on me ♪ [ female announcer ] introducing new special k granola bars. ♪ i can't break through with 4 grams of protein. and 4 grams of fiber. finally, a granola bar that makes your heart skip a beat. a snack that loves you back. what will you gain when you lose? ♪ ...skips a beat engineer who says...in when you lose? [worker 1:] we need to produce our own energy. [announcer:] and, the architect who says... [worker 2:] we need environmental protection. [announcer:] we say, you're right. find out h

here with a sneak peek is matt miller, president and ceo of the association of independent commercialorning to you. $3.5 million, that's a record. and yet, what does it say that all 70 ad spots were sold? >> and quickly. you know, the fact of the matter is, it's not just about the viewing any more, but the hype around, that's amazing. last year, 111 million viewers, the largest tv audience ever. i guarantee this year, music to your ears with the two teams that are playing, we're going to outdo that. all of a sudden here we're looking at you know, it's actually a bargain when you look at the number of eyeballs and amount of attention. >> let's take a look, the first one i want to show you is actually geared for women. might be surprising. it's for h & m. let's take a look. ♪ ♪ >> matt, how many women do we expect to watch this game. >> the fact of the matter is that the game isn't a sporting event. it's an entire cultural phenomenon. so probably about the same as the demographic of women. so we're looking at half women in the audience and we're looking at the fact that look, in past ye

so they like to be contemporary. >> matt miller, thanks very much.o see you. >> great to be here. >>> next up, who's your hospitality? indianapolis is rolling out the welcome mat for the super bowl fans. we'll tell you all about it after these messages. - i'll be home soon. until then, i have my wingman helping me out. tommy? - i helped dad pick it out. - it's beautiful. - behind every open heart is a story. tell yours with my open heart collection at kay jewelers, the number one jewelry store in america. there are millions of reasons to give one, but the message is always the same: keep your heart open, and love will always find its way in. - i love you. - i love you too. armer who says... [farmer:] we've gotta protect the land. [announcer:] and, to the shopper who says... [consumer:] the economists make some good points. [announcer:] we say, you're right. find out how natural gas answers both at powerincooperation.com. by marie claire as one of the 25 beauty products that will change your life because it whitens by removing up to 80% of surface sta

i understand you met matt miller.t's kind of a weird experience. >> i was also on andrea mitchell without andrea mitchell. >> who are these people? talk to me about these misconceptions. the type of misconceptions or conceptions that i offered up, which are terrible indictments exist? >> absolutely. i hear them all the time. lazy, arrogant, entitle d. absolutely. that's the one i have been hearing a lot lately. so there's this idea out there that essentially what they are looking for is handouts and solutions to our problems. all we want is gimmie. that comes from how we're looking at the future of our country. we have to think of this context. we have grown up in one of the the worst job markets in recent memory. the survey last week showed 54% of 18 to 24-year-olds are currently employed. that's the lowest percentage since they started tracking this stuff. it's going to be natural we're going to be concerned. but also given our orientation and our framework, we'll be more forward looking and more concerned about the

matt miller is a senior fellow. he writes in "the washington post" and is often on msnbc. and you know, andre kerney is a senior fellow with us. he worked in the clinton administration and was a speech writer for a lot of folks. they were all brilliant thinkers. and we have a hopeful roster of -- eric alterman who is a senior fellow with us. eric is much more liberal. and we like to -- we consider ourselves progressive. we're a centurist on some issues particularly in liberal an others. >> one of the things that has developed over the years is rich people who give money to washington institutions for whatever reason and i'm thinking of adelson who gave all that money to the gingrich campaign tor coke brother who is give a lot of money to charities and places like that. you have a list like george sew roles. >> no singer doner account for more than 10% of our funding. we have a very diversified portfolio. so, we have -- there's no -- there's no single person, george southerlies, you know, gives -- he's not our biggest donor and he never gives more than 10%. are your have he

>> matt miller is a senior. he writes on "the washington ."st quote they are all brilliant thinkers. we have a full roster. eric alderman is a senior with us. there it is much more liberal. we consider ourselves progressive. we are central on some issues and particularly liberal on some issues. >> one of the things that has developed over the years are rich people who give money to washington institutions, for whatever reason, i'm thinking of the man who did all that money to the newt gingrich campaign for the koch brothers. you have a number on your list like george soros. >> no single donor accounts for more than 10% of our funding. we have a diversified portfolio. we have a lot of small donors. there is no single person. george soros is not our biggest donor and he does not give more than 10%. >> you also have peter lewis. the reason i bring that up is from your experience, you worked in the senate, in the white house, and now you're here. when you started, a lot of people said this is the clinton government in exile. where is the most prod

we have matt miller, who is centrist and we have people who are very, very liberal on many issues. we want to ensure that we have a good debate on these issues and that we are engaging in the debate and encouraging the debate, and the most important way to do that is to continually put out healthy proposals for ideas with the focus being on how to make the best possible change for the country. thank you very much. [applause] >> good afternoon, and thank you for the invitation to be here today. there are a lot of tongues wagging all around town. i think today's event is evidence of that. what i would do is maybe challenge the title of the panel. our think tanks too political? maybe think tanks are to relevant in many ways. political, in this context has to be looked at in the broader context of politics of the last few decades. we have seen a steady increase in, and now near-perfect alignment of ideologies. literally, if you go to capitol hill and talked to a member who is very conservative, there is an 85% chance that that person is republican. the same is true if you talk to a pro

matt? >> keith miller in athens on this story this morning. thank you very much. it's 12 minutes after the hour. here's ann. >> matt, thanks. now to washington state where funeral services will be held on saturday for the two young sons of josh powell. he killeded himself and his sons when he set his house on fire. for the first time now we are hearing the 911 call from the social worker there at the time. miguel almaguer is in graham, washington, with details this morning. good morning. >> reporter: good morning. detectives were back here at the crime scene on tuesday. they fanned out across the region. this as, for the first time, we heard from the dramatic 911 calls. >> there was a man and two children. i just dropped off the children and he wouldn't let me in the door. >> reporter: the social worker who brought 7-year-old charlie and 5-year-old braden to their father josh powell's home immediately called 911. >> there are two little boys in the house and an adult man. he has supervised visitation and h he blew up the house and the kids. >> reporter: from the be

we have senior fellows like matt miller, but is pretty centrist and has argued for a third party, andve ideas from others that are very liberal on many issues. when we first got started, our focus was on insuring that there is a good debate on these issues, and that we are engaging in the debate and encouraging that debate, and the most important way to do that is to continually put out help the proposals and ideas with the focus being have to make the best possible changes for the country. thanks very much. [applause] >> thank you. >> good afternoon, and thank you for the invitation to be here today. congratulations on writing a piece that got a lot of tongues wagging all look round town -- all around town. i think today's event is evidence of that. i'm going to challenge the title of the panel -- are think tanks to political? maybe it is better -- are think tanks to influential or to relevant in many ways? the reason i say that is that political in this context, has to be looked at in a broader context of what is happening in american politics over the last few decades. we have seen