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matt miller is here with a sneak peek, president and ceo of independent associate producers.e you here this year. >> good to be here. >> the audience will get to choose the ending of some commercial commercials. >> it's all about the engagement all together. we're teasing spots, right? we're looking at people using a second screen and actually interacting with spots. and we're hoping that they're going to pass them on. in fact, numbers show they will. 35% looking at super bowl ads before the super bowl. 40% sharing them. so we have these numbers that show a big push towards engagement. >> let's talk about that engagement, that interactive quality. first commercial we'll show is for coke. the viewer has a choice. take a look. ♪ ♪ >> all right. the idea is the viewer is going to get to choose who gets to the bottle of coke first miechlt money is on the show girls. why do you like this ad? >> again, it brings in gamification. not ohm are you watching the ad but you're going to interact. people have a second or third screen in front of them while you're watching the game. they're

so i've talked to you about unintented gun deaths, and when matt miller talked, the american who -- person the first talk this morning, she showed a pie chart similar to this. it's the green that is unintended gun deaths in the gun mortality data from the united states 2010, you'll see that's a very, very small slice of the pie. but it's a slice of the pie that involves deaths that sometimes are particularly tragic. like the one i've told you about, david. we want to do something even about these unintended deaths. the question is whether, if you personalize a gun, so do something about the design of the gun that is operateble only by the authorized user or users might you be able to reduce the incidents of the unintended deaths. the answer is because upon a study by my colleague and others in which they looked at the proportion of unintentional firearm deaths that are preventable by a personalized gun. they also looked at some ore aspect about the gun. i want to focus on the gun. they did this using data from both maryland and from wisconsin and a coauthor on the study is dr. stephen. who

like to acknowledge the hard work of vortex, [speaker not understood], john miller and alex with vortex. i'd like to thank matt hughey with [speaker not understood], and i'd like to especially thank my public works team, ray louie, laura lombardi, [speaker not understood], and tim o'sullivan. with them i can tackle the most complex project in san francisco. thank you all. (applause) >> so, as you enjoy this space, first of all, please come back. bring your families. bring your friends. we're proud to have another new space for all of the residents and our favorite dogs who walk along here, as well as the many visitors. as you've heard mentioned today, it has taken a huge community of people to get this done. i'm very pleased to see representatives of the fisherman's wharf community benefit district, the fisherman's wharf restaurant association, all three of our ferry excursion operators, red and white, blue and gold horn blower, colleagues from the u.s. coast guard, [speaker not understood] colleague, many of the restaurateurs, hoteliers, could you bev, i could go on and on and on. * council i do want to say a

like to acknowledge the hard work of vortex, [speaker not understood], john miller and alex with vortex. i'd like to thank matt hughey with [speaker not understood], and i'd like to especially thank my public works team, ray louie, laura lombardi, [speaker not understood], and tim o'sullivan. with them i can tackle the most complex project in san francisco. thank you all. (applause) >> so, as you enjoy this space, first of all, please come back. bring your families. bring your friends. we're proud to have another new space for all of the residents and our favorite dogs who walk along here, as well as the many visitors. as y

like to acknowledge the hard work of vortex, [speaker not understood], john miller and alex with vortex. i'd like to thank matt hughey with [speaker not understood], and i'd like to especially thank my public works team, ray louie, laura lombardi, [speaker not understood], and tim o'sullivan. with them i can tackle the most complex pro

miller show" -- >> the friend of a car show. >> stephanie: hi i'm brenda bacall for tampacks tampons. we are here in washington, d.c. and mattorning. >> stephanie: we already booked you for this not knowing what the president was going to say, which was so historic. >> yesterday was historic in so many ways. everybody was so elated yesterday. >> stephanie: my friend david bender who we have on later was texting omg! >> grover cleveland said something -- >> yeah first to say gay, and that stonewall line selma march, and he is demonstrating to the entire country that this matters. >> stephanie: it might all the appropriate people mad. i could feel the energy. i got to go to though human rights campaign last night and hang out with senator baldwin, and it really -- i feel like the energy around -- around marriage equality in particular -- it was interesting getting back -- i ran into chris perry and sandy steer, which it is almost supreme court time. >> yeah. i'm really curious to know exactly what questions the supreme court will take up, but obama's speech was right in front of the supreme court justices. >> stephanie: yeah.