. >> matt regan is the vice president of policy at bay area council.in to people a little bit about what the council does. >> thank you, cheryl. >> the bay area council is an organization comprised the bay area's leading business figures, ceos from the largest employers and we work on issues of public policy. our objective is to maintain the bay area as the best place in the world to live and work. we work on issues like transportation, health care and the environment. >> i wouldn't expect that childhood development as a priority but this is a great opportunity, right? >> it doesn't seem like a natural fit for a business organization to be focusing so much attention on, but we've studied a lot of research and actually commissioned a research report of our own several years ago that shows that investing in early education is perhaps the best dollar that the state of california make an investment in. the returns on those investments are high as 17 to 1. >> wow. >> depending on the demographic of the child that you make the investment in. the highest risk