matt segal leads it. it recruits young men and women. >> it's a lifestyle.ck but they're dedicated to put in the time to develop their craft. >> developing that craft, turning a good driver into an elite one, can cost millions of dollars. rev racing pays for the mentoring, training, and time behind the wheel. >> every drive their has gone through this program but for the driver diversity program in rev racing support wouldn't have been able to finance their development into the professional series. >> kyle larson driving the number 42 chevy graduated from rev racing is and is now a rookie in nascar's top level. he's 21, half japanese, and a rising star. >> pretty much a dream come true. >> at 7 larson started racing go karts on dirt tracks in california. >> we called ourselves the asian invasion. >> nascar hopes he drives the second nation of asian nation fans. >> they'll come up to me and go, like, oh, i'm half japanese or chinese or whatever and i'm rooting for you this week, so do a good job. >> bubba wallace began racing at age 9 in north carolina. >> th