national retail federation ceo matt shea is here now to give us an idea of what's happening. great to see you, matt. happy holidays. how is it looking in general for the retail sector for the holiday season? >> well, david, it's good to see you too, happy thanksgiving. we've had 31 consecutive months of increased retail sales on month over month basis going back to the beginning of the pandemic. sales continue, the october numbers with strong 8% growth over 2021 and it's showing up in the way that consumers are forecasted with a 60% growth this year on top of last year's growth and there's a lot of energy in the consumer sector and consumers are still finding ways to spend and retailers are delivering great deals and opportunities especially on a weekend like this one. david: matt, i don't want to rain on your parade but on the other hand i have to point out facts and the biggest thing looping is the worry about a recession. a lot of people are worried about it and it does seem to be holding some re-consumers backa bit and people like jeff bezos warning consumers maybe now is

was a record-breaking weekend for thanksgiving shopping here with an exclusive look at the data, matt sheaf. exactly what broke rods? >> good to see you. >> you too. >> our forecast is we would have 166 million people out we actually had 196 million shopping that's 26 million more than a year ago it told us a couple things one, it told us all of us as americans are looking to get back out, be engaged in social activities, to go back to some of the pre-pandemic behaviors we've missed we also saw big promotions, by sa sales. >> the traffic numbers are most surprising i wouldn't be surprised that americans spend more, because we're paying more, even with the promotions, right, matt? that has to be reflected somewhere here. >> that's part of it, sara, but there are different measures for inflation, and we use pce, as the fed does, but that also included services, and depending on what kind of customer you are, if you're pay fog gasoline, buying a car, paying for food, we've seen inflation there, but on apparel and other items, there's not been that much -- and there's positive real growth, eve

the national retail federation, chief executive matt shea told cnbc that americans are still eager to spend this holiday season but have become more cautious. and in some cases, he said they're dipping into savings accounts and turning to credit cards to pay for purchases. lower and middle income consumers are under the most pressure as groceryaenergy and housing costs rise. now, there are still factors working in retailers favor. that's going to an arrest. chief economist consumers build up savings during the pandemic and the labor market is still strong, which may make them feel secure enough to keep spending consumers plan to spend an average of $832 on gifts and holiday items such as decorations and food this year, according to the national retail federation, that's roughly aligned with the last 10 years. but the amount may buy fewer goods this year because of inflation from the nasdaq market site. i'm jane king with your thanksgiving day business report. >> coming up next, after receiving complaints are several allegations against the musician. adidas launches an investigation ag

the national retail federation, chief executive matt shea told cnbc that americans are still eager to spend this holiday season but have become more cautious. and in some cases, he said they're dipping into savings accounts and turning to credit cards to pay for purchases. lower and middle income consumers are under the most pressure as grocery energy and housing costs rise. now, there are still factors working in retailers favor. that's going to an arrest. chief economist consumers build up savings during the pandemic and the labor market is still strong, which may make them feel secure enough to keep spending consumers plan to spend an average of $832 on gifts and holiday items such as decorations and food this year, according to the national retail federation, that's roughly aligned with the last 10 years. but the amount may buy fewer goods this year because of inflation from the nasdaq market site. i'm jane king with your thanksgiving day business report. all right. thank you very much, jane. 7.11, that i'm coming up on the kron. 4 morning news. the city of oakland is trying to im

the national retail federation, chief executive matt shea told cnbc that americans are still eager toholiday season but have become more cautious. and in some cases, he said they're dipping into savings accounts and turning to credit cards to pay for purchases. lower and middle income consumers are under the most pressure as grocery energy and housing costs rise. now, there are still factors working in retailers favor. that's going to an arrest. chief economist consumers built up savings during the pandemic and the labor market is still strong, which may make them feel secure enough to keep spending consumers plan to spend an average of $832 on gifts and holiday items such as decorations and food this year, according to the national retail federation, that's roughly aligned with the last 10 years. but the amount may buy fewer goods this year because of inflation from the nasdaq market site. i'm jane king with your thanksgiving day business report. >> well, still ahead, the manhunt continues for an additional suspect involved in the fatal shooting death. a kron 4 security guard kevin n