matt rhoades is the campaign manager. >> i want to ask you this question, jack welch, rupert murdoch, they're all saying they should clean out, that the romney campaign does not have what it takes to defeat obama. what's your thought, robert costa, looking at this command that created this flip-flop on mandates versus tax hikes? do they have what it takes or is mr. murdoch correct? >> i've been following these guys for a year. they're pretty ruthless. in the primary they went up against santorum, gingrich, knocked them out of the race. they've been competitive with obama in the polls. the biggest concern for the romney campaign may not be the operatives but is romney himself. will he be assertive on this tax issue, campaigning on the obamacare mandate, equalling a tax or will he be as he was this week, kind of unsure? may not be the operatives. could be the candidate as well. >> thank you, robert costa, we appreciate it. lars larsen, i want to go to you on. why isn't romney saying that he will cut taxes whereas obama is going to raise taxes on obamacare? it's a nice, simple message, lars larsen. why doesn't he have the p