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>> is mattell in the room? [laughter] i am a big fan of a lot of the folks there. it was not so much about them as it was a new vision for partnership. i hope that you will see an innovation in educational toys which is something that we will get a little more into as we explore partnerships with hasbro going forward t push -- to push the limits of toy activity and play. >> how will you ensure that items from hasbro meet or exceed toy safety standards? >> we have very strict guidelines are around toy safety. those things that happened a couple of years ago, where the first ones on capitol hill testifying on cracking down on lead and other poisons that were found in some of the chinese factories. hasbro has been a leader in this, and we have served on a toy industry panel. this mixture our toys are safe and appropriate going forward. and that worker conditions and factories are appropriate as well. that is part of what we put into our contracts. sometimes contrast it violated. not often. if they are violated, they will lose the rights to the franchise. >> last hasbr

>> is mattell in the room? [laughter] i am a big fan of a lot of the folks there. it was not so much about them as it was a new vision for partnership. i hope that you will see an innovation in educational toys which is something that we will get a little more into as we explore partnerships with hasbro going forward t push -- to push the limits of toy activity and play. >> how will you ensure that items from hasbro meet or exceed toy safety standards? >> we have very strict guidelines are around toy safety. those things that happened a couple of years ago, where the first ones on capitol hill testifying on cracking down on lead and other poisons that were found in some of the chinese factories. hasbro has been a leader in this, and we have served on a toy industry panel. this mixture our toys are safe and appropriate going forward. and that worker conditions and factories are appropriate as well. that is part of what we put into our contracts. sometimes contrast it violated. not often. if they are violated, they will lose the rights to the franchise. >> last hasbr

>> we have had a great relationship with mattel.t about them not getting the job done, it was about the new vision for our partnership. i hope that you will see an innovation in educational toys, which is something we really want to get a little more into as we explore partnerships with hasbro, going forward to push the age of toy technology with play, by using the kids' favorite characters with educational outcomes. >> how will you shoot that -- how would you ensure that items from hasbro meet safety standards? >> we were the first ones on capitol hill testifying about cracking down on lead and other poisons that were found in some of the chinese factories. hasbro has been a leader in this effort, and our general counsel serves on the toy industry panel that surveys, visits factors, makes sure that our tories are safe and appropriate going forward and that worker conditions in factories are appropriate as well. that is part of what we put into our contract. sometimes contracts get violated, not often, but if they are violated, they

>> is mattell in the room? [laughter] i am a big fan of a lot of the folks there. it was not so much about them as it was a new vision for partnership. i hope that you will see an innovation in educational toys which is something that we will get a little more into as we explore partnerships with hasbro going forward t push -- to push the limits of toy activity and play. >> how will you ensure that items from hasbro meet or exceed toy safety standards? >> we have very strict guidelines are around toy safety. those things that happened a couple of years ago, where the first ones on capitol hill testifying on cracking down on lead and other poisons that were found in some of the chinese factories. hasbro has been a leader in this, and we have served on a toy industry panel. this mixture our toys are safe and appropriate going forward. and that worker conditions and factories are appropriate as well. that is part of what we put into our contracts. sometimes contrast it violated. not often. if they are violated, they will lose the rights to the franchise. >> last hasbr

to the mattel children's hospital, u.c.l.a . because here they use the most...hnologically advanced equipment for the healing... and the play. and to power all those toys the people at duracell... packed up a truckload of batteries. because nothing's better than powering a smile. duracell. trusted everywhere. (matt ryan) my face takes enough abuse. that's why i use gillette fusion for my sensitive skin. fusion has 5 blades, with an anti-friction coating, that float comfortably. fusion, proven performance even on sensitive skin. try new gillette fusion pure & sensitive shave gel - it's dye and fragrance free. can tellw gillette fusion pure you something aboutel - osteoporosis you don't already know. it runs in families - my mother has it, and now i have it. so even though i tried to keep my bones strong, it wasn't enough. now, once-monthly bonivais . it didn't just stop my bone loss. boniva worked with my body to stop and reverse my bone loss. and studies show, after one year on boniva, nine out of ten women stopped and reversed theirs, too. (announcer) don't tak