mattel was down 7 percent. how about their costs. 41 percent. mattel is almost 50 percent. right then and there you already get a sense for what company is doing growth around the world? global growth is critical to success for most companies. in america hasbro was up 4 percent. around the world 11 percent. mattel is down 7 percent in both areas. advertising is important. i'm going to tell you very, very important. hasbro advertising is up 8 percent. ma tells is down. mattel in their presentation to the investment community they bragged about those lower advertising costs as being savings. nobody bought it. i'm all about the margin. but the direction of margins. look at this hasbros margins were huge. even though ma tells average were larger look at that decline from 24 to 12 percent. as margins expand stocks generally go straight up. earnings per share a dollar 40. mattel lost 30 cents. down 20 percent. that is your ultimate checklist. if you want to look for additional trends. this is just for this particular industry. bar by down 21 percent. an american girl that was sup

the young girls seem to be increasingly interested in mattel's monster high dolls.e "washington post" columnist harrah halsack. my mother refused to give me barbie dreamhouse doll or anything will be happy. is this barbie trend over? what happened to barbie? >> it may be time for barbie to take out a second mortgage on that dreamhouse. things are not looking so good. sales were down 21% globally as you mentioned in its most recent cor doan and this is not an isolated incident. barbie's had several rough quarters. little girls are interested in smartphone games, tablet games have proved captivating for this demographic as the new monster high dolls much edgier than the traditional unabashedly feminine barbie doll. >> everybody saying the monster high doll also eventually take the place over barbie but barbie has kind of been iffy with kids before. the bratz dolls were a huge thing. do you think she'll make another comeback, so many think she's a classic and will be back? >> exactly. you make a good point we had this conversation 15 years ago about bratz dolls. i don'

and look to keep on the mild side is already starting to back up into san mattel bridge a little earlierusual. >> reporter: the mineralize for activating an hour ago. even though the backed up is in growing the drive time is increasing. here is the slow traffic was down 92 the drive times 22 minutes still pretty much problem free ride. was down 29 minutes highway 92 is starting to slow not on highway 11. >> reporter: net six is taking a huge hit this morning. >> reporter: the durable 13 years old at the time babysat for his daughter she wants some is people went too far in that and the child porn. since 2004 it doubled in the united states. >> reporter: to elizabeth pena has died on tuesday in los angeles from national that's that's natural causes her career spanned four decades including rosa and for them to rush hour and free willy 2. sure the boys behind the incredible she died at young age of 55. >> reporter: we want to see your photos send them to us will to see babies to have dogs cats and families allred the park. it's like we should not send him to sporting events. is everybody i

. >> por nuestra parte intentamos obtener la reacciÓn de mattel la empresa estadounidense que fabricarnÚmero 1 de la famosa muÑeca. un hotel de buenos aires se convirtiÓ en el primero del mundo que cuenta con una habitaciÓn temÁtica dedicada a ella desde el 2004 acaba de reabrir una nueva ediciÓn con el nombre de barbie room esta reservada los siete de la semana hasta el mes de diciembre. interesante, no? buenos aires si desea ir, me encanta. hace tiempo que no la veÍamos muy linda dedicada a sus hijos pero con una serenata sorprendiÓ la cantante mexicana, ana bÁrbara a los ganadores de un concurso muy especial en los Ángeles. >> la entrevistamos exclusiva. el impacto de sus hijos y la nueva tecnologÍa de proyectos futuros veamos. ♪ >> encontramos a ana bÁrbara cantÁndole al oÍdo este misterioso hombre que se sonrojÓ al tenerla tan cerca no es un nuevo amor sino uno de sus dos afortunados de ganar una serenata con las peque. >> que pone en contacto con los fans que muchas existe pueden ver en un show grande joven una firma de autÓgrafos pero en algo tan personalizado que al artista lo

would you buy any other stocks like mattel?el is certainly still got some more pain to go through next year not looking hot. but they have a good connection with time warner's d.c. comics franchise. that could give them visibility in '16. it's a lot more washed up. they generate a lot of cash. it could be a better value, but i think there's still more bad news to come here. i'd probably hold off. >> okay. sean, appreciate it. >>> still to come this morning, stocks to watch. we have that coming up next. and at the top of the hour, how worry sd dow's fed president about market volatility and asset prices? we'll get the chance to ask him coming up at 8:00 a.m. eastern time. began, check out the futures after what we heard from ibm this morning. right now 88 points below fair value. s&p futures down by four and a half. nasdaq down by five and a half. we'll check out shares of ibm when we come back. "squawk box" will be right back. ameriprise asked people a simple question: in retirement, will you have enough money to live life on y

. >> i bought mattel at about 36 and i love the dividends, i don't know if i should hold on to it or sell it s? >> they did bad, it was a bad conference call. it was just brutal. i like hasbro more. >> caller: i have a question for you, jeff blue, i know they made changing and the oil prices and everything -- >> i prefer spirit, that's my fa fav and after that i like american. it is not as dangerous out there as is seems, guys all over the play are worrying about what the fed will do, i think we can get something much more benign. we have a big announcement by hp that looks like it is straight out of the report that has a fantastic new 3-d system. i'll go straight to the source, it will blow you away. facebook is losing friends after reporting but should you follow suit? (receptionist) gunderman group. gunderman group is growing. getting in a groove. growth is gratifying. goal is to grow. gotta get greater growth. i just talked to ups. they got expert advise, special discounts, new technologies. like smart pick ups. they'll only show up when you print a label and it's automatic. we s

. >>> mattel is head quartered here, and it's the busiest container port in the country. can you name that city? ♪ [ female announcer ] we love our smartphones. and now telcos using hp big data solutions are feeling the love, too. by offering things like on-the-spot data upgrades -- an idea that reduced overcharge complaints by 98%. no matter how fast your business needs to adapt, if hp big data solutions can keep wireless customers smiling, imagine what they can do for yours. make it matter. everyone is looking for ways while to cut expenses.s unique, imagine what they can do for yours. and that's where pg&e's online business energy checkup tool can really help. you can use it to track your actual energy use. find rebates that make equipment upgrades more affordable. even develop a customized energy plan for your company. think of it as a way to take more control over your operating costs. and yet another energy saving opportunity from pg&e. find new ways to save energy and money with pg&e's business energy check-up. >>> welcome back to polypoly. eli lilly, the drug make

[ laughter ] listen to this you guys, mattel announced that it's sales have dropped 21%, for the thirdaight year, because children aren't interested in barbie anymore. [ audience aws ] when ken heard that, he was like, "join the club, honey." [ laughter and applause ] ♪ >> steve: yeah! >> jimmy: no -- >> steve: come on! >> jimmy: don't do that. >> steve: come on! >> jimmy: i saw this video on the internet the other day, it made me laugh. last week someone decided to do a ukulele cover of a vance joy song. and it was pretty soothing. check it out. ♪ ♪ i was scared of pretty girls and --♪ you [ bleep ] ass [ bleep ] get off! [ laughter and applause ] [ bleep ] damn, you cat! [ laughter and applause ] [ cheers and applause ] >> jimmy: the cat was like -- then her dog was like, "well the cat wasn't wrong." [ laughter ] hey, come on. guys i guess this is a good thing, but whole foods is introducing a new system that will label its produce good, better and best. depending on the supplier's farming practices. good, means no pesticides, better means environmentally friendly. and best means sti

how about the mattel toy company? >> employees, paid time off for school related absences like parent teacher conferences cents, or their kids field trips. employees can also take advantage of program that defrays the cost of adoption. >> i love that. >> i like that. >> just the other day, didn't your little daughter have a fieldtrip or something? >> she did, and her dad had to take her because i was here. i'm sure she will be in therapy for years for that. >> no question about that. >> again, alex want to sit up a kissing boot here. >> what? >> as a perk. >> i never said that. >> that was preston and steve. >> okay, sorry. >> nice try. >> nice try. >> controversy this morning, over a new zealand fashion designer's comments about weight and fashion. >> all started when a law student tweeted this picture which we will show you of hopefully soon of skinny main can. there we go. see, you can see the rib cage on the manaquine's side. now, emily robin said it portrays bad image for young girls, the designer, the woman in t

. >> jimmy: and finally, i saw that lego has passed mattel to become the largest toy company in the worldven worse when barbie came home and found this. it's not what it looks like! it's not what it looks like! [ laughter ] we have a great show. give it up for the roots, everybody! ♪ ♪ [ cheers and applause ] >> jimmy: hey! ho! everybody, it's friday. but make sure to tune in again next week. we have fun shows coming up and some incredible musical guests. i'm talking performances from alicia keys, the replacements. >> steve: what? >> jimmy: the replacements! >> steve: come on. [ applause ] >> jimmy: they haven't been on tv in like 25 years. >> steve: no. >> jimmy: the replacements will be here. luke bryan will be here and chris brown. [ cheers and applause ] it's going to be fun. but first, we have a fantastic show tonight. she's a great actress who is back with a new season of homeland. claire danes is here! [ cheers and applause ] she's always great. one of our pals. plus, this girl just lit it up last month at the little league world series. from philadelphia, pennsylvania, mo'ne davis

. >> ♪ lucky girl ♪ >> sure fantastic there, check it out, hilton hotel, mattel, teamed up several yearsbarbie theme. now it is permanent. everything you see pink. and the 32-inch tv, that is in the room there, it has barbie movies running non-stop. >> oh, wow. >> yep, barbie product, barbie everything. we're told the hotel costs $179 a night. however, they're book up through the end of the year. but can you imagine for a little girl? oh, my gosh. >> can you imagine? twist my arm to stay there. >> holdup. do they show ken any love? can ken -- >> sorry ukee, no. >> girls only. >> girls only? okay. >> girls rule. >> welcoming up in just a couple of minutes, more local news weather traffic and weather together sports. >> coming up our live coverage of the capture of alleged copp killer eric frein continues. we're live in up-state pennsylvania where he's set to go before a judge this morning. >> next on cbs this morning, more on the capture of eric frein. >> hope to see you in macarthur's world, he opposes new laws to ensure women receive equal pay for equal work. and macarthur opposes a wom

figure out what a hot selling item is do you no longer want to partner with disney and mattel?ere is a whole licensing aspect. >> what is the biggest challenge to your business right now? it seems like walmart sells everything but in your world, what are you saying this is a heads-up or an issue i need to get around? inwe have a huge footprint stores. we're working with the customers in understanding how they are shopping. our goal is to be where they want to be. your place ine at new jersey or shopping on your mobile device or whether you want your groceries delivered to tor door, we are working find out what the customer wants every day. >> given how big you are, can walmart be flexible? >> we can be flexible. the creator and founder is a businessman and entrepreneur. with innovation. >> when you think about the walmart customer, who is the walmart customer? 140 million different people all over the country every week. that really is everybody. we have such a diverse base of products. operate andores we walmart catered to everybody. >> thank you for joining us. walmart where

. >> drop for mattel down 3%. >> this one has had a rough go, down 38%.re losing their licensing deal for walt disney for 2016 to hasbro. the barbie brand is still coming in and receiving. so this one is trying to switch to digital. i wasn't be a buyer. >>> a drop for ebay down 5%. >> this one on earnings. they've got the yahoo!/alibaba syndrome where they split them up. they are taking out the growth. i wouldn't touch this one. >> a volatile week for stocks but the charts may be pointing to the end of the sell-off. gray wolf's mark newton is here. a lot of people were rejoicing over the fact that the russell 2,000 had been actually outperforming. i'm wondering if we should be celebrating that or we should be more concerned that the pain is moving into the mega caps at this point. >> melissa, i don't think we've seen sufficient signs of stabilization to really think that the lows are in just yet. if anything you look at the volatility over the last couple weeks, it's been one of the more important moves we've seen. if anything at least some initial indica

we have a patent on that, and mattel--none of those guys can do that. >> steve's behavior is totallycceptable. thank you very much, folks, for coming today. all these toys, you can take 'em home. the importance of a focus group is having people tell you if they like your product before you launch it in the marketplace. if they had done it with aero flixx, they would have saved themselves a lot of money. these are the consumers that are going down the aisles. for this company to get profitable, we got to listen. i want these guys to understand, the consumer is telling us one thing. they like our cars, but that's about it. so you have to focus on your core competency, which is cars. we can do a lot better. all right, come on. let's go. hey, guys! awesome news. i called the head guy at nascar, the chief marketing officer, and we have a meeting. and so we're gonna pitch him on licensing the nascar brand on one of our toys. >> really? >> anytime you can have a chance to take your toy car and partner with somebody like nascar, well, that's a huge opportunity. we want these big box retailer

of low '70's >> : and '60's at the coast 64 daly city 66 half moon bay 77 francisco richman said mattelad tonight we are seeing more fog we suffer a golden gate bridge that will settle in nicely overnight. temperatures in the '50s for thursday partly cloudy skies much like this again over rv. camp. zero more than what we saw today. rain and the forecast again through the 74 test in showers friday and the rain sunday night into monday. >> : person talk about fog and fairly widespread fog coverage 6:00 hour the the no. 8 east bay south bay not o'clock now whole of clearing it lb so cynically up there tomorrow even once the fog clears we see high clouds out there to tomorrow afternoon. fog moved to the coast by the effort and cloud cover around the bay area. temperatures tomorrow again a little bit warmer than what we sought out there today looking at this low seventies for the most part few mid-70s as well. discuss setting a clear at all inviolate and all those spots. inland valleys will be in the '70s as well 75 pittsburgh 74 antioch 75 walnut creek 75 also hayward to leave for san leand

. >> but one particular aspect is the amount of communications data mattel's more than it did with those personal situation is. but that definition is much tighter did the united states. with a degree of protection. are you satisfied that the definition of communications and data is a heck to prevent what is content about people's lives spin my guess. i am quite confident about that. the communication dated is hugely important to establish networks in patterns printed is around to to sir they provide a robust content is a widow with five ministers. but i just go in ashley previous conversation but it was by ministers with the widow said to be in the uk. [laughter] >> they tell us in good to invest spirit of transparency. >> but to go directly to the rule that i have an with the issue of warrants principally under section five and seven of the intelligence services act, i a nuclear end working for the united kingdom. and they carry out the works that they do but to understand the level of authorization and that is required asking someone to tops with there is still a hilo of her physician

mattel the royals beating the and the desolate it pushed the start time is that the 2:00 to 07 to beday. >> reporter: the lot is 30 bucks to park. $100 to a parking lot. no to park here in the street. this is out of control. >> reporter: parking for four hours is worth $100. >> reporter: we want to see your spirit you can give us your pictures all you have to do is put a hat on the tile it will show a. e-mail us at breaking news that come. >> reporter: taking on their old quarterback and the niners respond. we will have before you in a few minutes the chief niners the game to look like all niners fans to get the attention to the hospital for treatment to men were quickly arrested and booked into county jail the suspect's identity and not released yet. let's try to get the video for you will see what happens later on. >> reporter: a simple traffic stop turned into a high-speed chase the driver is still loose and have been around for 30 yesterday morning police tried to pull the car over for reckless driving with the driver took off. and add them on a chase that will write as the san l

how about mattel. they do the barbie doll thing. big-name you know it. have to tell me about goldman sachs. the stock is down 2% at the moment. the stocks came in pretty nicely. a lot of that was attributed to the bond trading act committee. it jumped 74%. the ceo basically saying beware. we have had improved economic conditions. the sentiment can always change. the last thing that i will note is goldman sachs remains number one. do not forget their heavy involvement in ali baba. >> let's not forget that. it was at the 79th and change level. john hofmeister joins us from houston. i just want to fantasize for a second. i just want to think how much oil we could produce if we went gung ho and america. we drilled on federal lands. tell me. how could could it be? >> i think we could get 12 million barrels a day. if we shift it to more fuels from natural gas, we have so much natural gas we could reduce imports by another 3 million barrels a day. we could be north american independent if we let loose and really went after it. i want to get into america's energ

said mattel rented the much easier ride and use that as an alternate.ss 580 in the westbound direction. >> reporter: another hot spot had been arrived through san jose. even the 101 of about ride is now much in crude. >> darya: what to wear nowadays what they mean is what the rubble technology do you want to use. >> reporter: this is my samsung gear. it's my smart watch. it has all this biggest of build in. it will also sell your e- mail that you have gotten. these are the types of things this is a case that application is called full year. it's an infrared camera. is great to tighten up your house prices will come down is not too rugged and $50. --$250 curvets ask the better for you are talking on it. >> reporter: i think a couple things the other thing is all true high-definition. the next generation of television of high-definition pictures for more times as good we know my death is terrific. prices of already started coming down >> reporter: if you like to get any questions answered will be back in a couple of minutes. (vo) if you live in the san fr

. >>> speaking of childhood favorites, lego has overtaken mattel to become the world's top toy firm.oke to the ceo about how the company is bringing together hard plastic and software. >> physical play continues to be a key part of the job. you stick a football in front of children, they just have to kick it. and if you stick lego bricks in front of them, they still like to build them. what we're looking to do is compliment that with a digital layer to ensure we stay relevant for them. >> the global recovery remains weak and uneven. that is the stark warning from the understander national mon tael tear fund which presented its global outlook yesterday. the imf cut its global forecast to 2.3% for 20 sa 15. speaking to cnbc yesterday, oliver branchard said europe remains a key concern. >> our baseline is growth. the risk of deflation is there. the risk of recession is there. but our baseline is for improvement. this being said, the probabilities that things turn bad is sfushtly high. we have to be ready to do thing if, indeed, it materialized. >> the central governments of europe do no

. >> then the toys in general, mattel, hasbro. >> hasbro doing better.asbro and "star wars" will be big next year. you can get toys on the web. the web is made for toys. not text books. those are rentals. >> you rent your text books, buy your toys. >> that was a horrendous conference call. not since the rebellion of procter or the mcdonald's call, i mean the procter call with mcdonald. are you kidding me? you can't be this bad? do you care at all? yes, we care about -- what do they care about? cash flow. >> future cash flow. >> listen to the comcast call. we work for comcast. operating cash flow, a number that doesn't lie. >> we'll be back. to help entertain some friends at the beach. before earning 1% cash back everywhere, every time. and 2% back at the grocery store. even before he got 3% back on gas. all with no hoops to jump through. rafael was inspired to use his bankamericard cash rewards credit card to spend a night watching the stars, under the stars. that's the beauty of rewarding connections. apply online or at a bank of america near you. >>> c

. >> reporter: there have been close call over the year, like this water powered board, and this mattelverboard will not actually hover. despite a $10,000 price tag, could this finally be it? investors are ready to believe. hendo hover is pulling in more than 200,000 of the $250,000 goal. >> great scot. >> reporter: all right, you excited ? calm down, kids. let me explain, here. this is not about hoverboards. they want to showcase the technology, so they tapped into our imagination, with hoverboard. the hover technology could be used in architecture with buildings and better withstand earthquakes. >> all right. >> but we still want the board. >> thanks, t.j. can we have the board still? we're not kids, but we want it. >>> and coming up, gisele is speaking up on motherhood. why she puts herself before her kids. that's the model for being a good mom. >>> and, you know, the connection between annie lennox and rich besser? we will tell you later. there's a connection, coming up. come on back. a community. it is a family. there's always a hug. you're friends for life. when i needed guidance,

the "star wars" mattel franchise continues to do well. >> wait until "star wars" comes out next year.going to think why did i sell disney off of ebola when i shoud have been buying it off of "star wars" which i think is going to be huge. i think it -- you know, hasbro, i still want to buy just ahead of "star wars." i think "star wars" is going to be seismic for disney and you get disney and get it down, don't forget espn, yes, i did go to espn, i love it i play with adam open hand, my partner in fant su but i think that disney, when that went down that was a panic low and if that gets revisited you want to buy disney. >> touch an yahoo! the journal can today saying that marissa mayer is going to announce new cost-cutting measures. acquisitions. >> i think yahoo! -- i mean, the stock has been an unbelievable stock under mayer but the cat calls are there for her. down big, not are doing well. i wait, some sort of plan to redeploy the capital alibaba. aliba alibaba, you would think that alibaba is going down. this thing has been a horse. alibaba has got internet, got social, it's got ret