keep the quirk, | advice mattel? keep the quirk, kee the advice mattel? keep the quirk, keep the heart of _ advice mattel? keep the quirk, keep the heart of it, _ advice mattel? keep the quirk, keep the heart of it, then - advice mattel? keep the quirk, keep the heart of it, then you i keep the heart of it, then you can broaden it but don't lose sight of why this is so successful.— sight of why this is so successful. , ., , ., successful. did you do this to me? no max. _ successful. did you do this to me? no max, your— successful. did you do this to me? no max, your father - successful. did you do this to l me? no max, your father gave ou me? no max, your father gave you these _ me? no max, your father gave you these powers. _ me? no max, your father gave you these powers. so - me? no max, your father gave you these powers. so mattel. me? no max, your father gave l you these powers. so mattel has been here _ you these powers. so mattel has been here before. _ you these powers. so mattel has been here before. does- the toymaker is making a happier ending t

but mattel has been here - this is so successful. but mattel has been here before.oymaker is hoping for a happier ending this time around. a quick look at how japan's nikkei has started trading. flight to law. us inflation figures out later today. thank you for watching. —— flat too low. bringing you different stories from across the uk. jamie is showing me a video no parent should ever have to feel. it is of his daughter on an emergency flight from spain back to birmingham where doctors then diagnosed with a rare form of leukaemia. since lastjuly, it has been held. i don't think there has been a week that has passed we have not been in hospital. i think the most we've done is about three or four days. she the most we've done is about three or four days.— three or four days. she is at stem transponders - three or four days. she is at stem transponders but - three or four days. she is at | stem transponders but none three or four days. she is at - stem transponders but none have awoke. the medical team said they are not prepared to do a third one. they are not prepar

keepj is your advice to mattel? keep the car keep — is your advice to mattel?dvice to mattel? keep the car keep the height of i is your advice to mattel? keep the car keep the height of it, | the car keep the height of it, then— the car keep the height of it, then you _ the car keep the height of it, then you could _ the car keep the height of it, then you could broaden i the car keep the height of it, then you could broaden it- the car keep the height of it, | then you could broaden it but don't — then you could broaden it but don't lose _ then you could broaden it but don't lose sight _ then you could broaden it but don't lose sight of— then you could broaden it but don't lose sight of why - then you could broaden it but don't lose sight of why this i then you could broaden it but don't lose sight of why this isj don't lose sight of why this is so successful. _ don't lose sight of why this is so successful. did _ don't lose sight of why this is so successful.— don't lose sight of why this is so successful. did you do this to me? no. _ so successful. did you d

what's your advice to mattel? then you could broaden it, but don't don't lose sight of why this is so successful. did you do this to me? no, max, your father gave you these powers. - i'm just here to showl you how to use them. but mattel has been here before. anyone remember max steel, the 2016 superhero movie based on its action figures? the film bombed. the toymaker is hoping for a happier ending this go around. michelle fleury, bbc news, new york. now it's time for a look at the weather. the clouds have been building again. that has led to more showers are breaking out. some thunder showers into the afternoon. temperatures around 17 to 22 degrees, below—average for the time of year. very different to other parts of europe. the heat has been drawn up from north—west africa, these are the temperature anomalies so the reds are where it is hotter than normal, and it is me mainly across southern parts of europe where we are getting temperatures into the mid—20s. briefly the heat may build but not in the north—west o

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mattel reported a 13% drop in sales in the three months tojune.ortunes. mariko 0i has more... doesn�*t it feel like we are all living in a barbie world? the been talking a lot about how the movie has done extremely well. i actually have a colleague who was singing the barbie girl song all morning so it is kind of stuck in my head and i will not bore you with that. a record—breaking sales in cinemas this weekend in ticket sales are the highest this year and in fact the fourth best ever after two avengers and one star wars movie. mattel haven�*t actually said if the company can make money directly from the movie but it is still counting on the movie�*s popularity to help drive dull sales for the rest of the year and when the company managed to post and when the company managed to post a surprise profit thanks to strong sales of movie related toys they had decided to expand its range for this of mattel as well. mattel is also releasing other movies for brands like hot wheels and polly pocket over the next few years creating what the company�*s boss c

the boss of mattel- — in ourjourney. the boss of mattel. will— in ourjourney. the boss of mattel.. will you go and see that film? do tell. i am on twitter. finally, to the beauty industry, and the struggles of a world—famous brand. when ethical beauty chain body shop was taken over by l'oreal in 2006, it was accused of losing touch with the activist spirit of founder dame anita roddick, partly because of l'oreal�*s links to animal testing. the chain struggled for a decade before it was bought in 2017 by brazilian beauty giant natura, which also owns avon. the company is now trying to return body shop to its ethical roots, saying activism is a vital part of the brand, especially to today's consumer. marcelo behar is vice president of sustainability and group affairs at natura. it is great to have you in the programme. when i was growing up, body shop was an absolute disruptor. we all knew anita roddick, we all knew what she stood for and the fact she was against animal testing. there was huge disappointment when the two bought body shop. it lost that sense of urgency, didn't it? ——

her name was christie, and she was mattel's statement to the moment. yes, black is beautiful, but christie wasn't exactly the same as barbie. mattel's narrative is one thing where they are very progressive with introducing a black friend for barbie through our lives, through the story in which we enter it. you know, of the black woman lands law that feels progressive for them. it feels less progressive for us in the sense of, um, for 21 years, there was a, a black passion, dog, worthy of the barbie brand name. materia davis made a documentary about the history of black barbie. her aunt was one of the women at mattel's who convinced ruth handler to expand barbie's universe for the inclusion of african american girls. so the lack of black dolls for them. um, once they started to see them, then they want to like, oh, i love them, you know, that's all they ever really wanted when they were little worried. pretty black dolls, the, you know, the 1st black barbie goes on sale in 1980 finalize the black bar be represents the dall, like represents my aunt and k

do you think mattel will still be making physical plastic dolls in ten years' time?hysical play is here to stay and the toy industry is growing. it's an important part of children's development. it's tactile. kids touch it, they hug it, they go to bed with the product. and toys are inspirational, as much as they're aspirational. the beauty for mattel is that because we own the underlying asset, we can expand our business in addition to what we do within the toy aisle. and that is the excitement that we have in ourjourney. all eyes on turkey today when it announces its latest interest rate decision. last month, turkey hiked its main interest rate from 8.5% to 15%, reversing one of president erdogan's unorthodox economic policies. inflation is almost 40% — yes, 40% — and turkey is unsuprisingly currently in the grip of a cost—of—living crisis. financialjournalist victoria craig nowjoins us from ankara. what are we expecting today? we expect interest rates to rise to the 20% range. plus or minus a view percentage points. some people backed away from the original plan co

i'm very biassed in this conversation so would you rather mattel or hasbro >> yeah.k listen, this is a secular declining industry go back to mattel's earns on april 26 was a disaster. you're talking about sales growth, negative 21% year-over-year it was just across the board ng. and that speaks to what's going on they'll get a bump off the back of this and maybe last a coupe of quarters. so maybe there is a trade here so the answer the question, mattel i don't think this is long lasting. maybe they'll do an american girl doll movie. sale sele this stock is the it rallies 12 to 15%. >> they need something to jazz up the sales of the american girl dolls stealth rally over the last month in anticipation perhaps of this movie i don't know >> might a bit j&j, a mature growth company, this is a mature no growth company. earnings the exact same they were in 1995, a walk 22. 30 years later with the same earnings results this is not the kind of thing to fool with. if you see on the chart we have a double top going back. the peak was 2013. and the one before that 1998 its rela

the chairman and ceo of mattel.k to mad money. >> it is great to be here. >> now you said this was unlike intellectual property company but you said it can manufacture dreams and they said you just manufacture toys but you did it. how did you know? >> the biggest transformation in our thinking was to realize that people who buy our product are not only consumers but they are fans. once you realize you have an audience, opportunities open up and the barbie movie is exactly that. it is a milestone moment for mattel and it is an exciting moment in history. bringing to the big screen one of the biggest -- of all time. >> you told me you were going for total creativity and you want different people than traditional buyers. >> this is not about making a movie but about creating an iconic cultural moment. we wanted to do something different, unique, that would stand out. we are very excited by this creation. and the interpretation of the barbie brand. it is a big bold comedy with heart about self-discovery and empowerment.

you know, a clever message by the toy giant mattel's. now they're saying we want to inspire and empower girls. that's why famous women are being immortalized as barbie dolls. the painter frida kahlo the astronomer maggie aaron polka the primate researcher and environmental as jane good. all, even the recently departed british queen has a party. the n, hey barbie looks just like the astronaut samantha, christopher ready. it's a great promotional tube i'mma tell with a simple message, girls can go to the outer space to the. so i do think the company has it's the leech side to shift to barbie is to reflect what parents want for their daughters and for what young girls kind of see and understand as normal and not outdated. but i do think that you know, battelle and barbie are always, but a couple of cases behind the . okay. okay. barbie is running a bit behind. does that guys? what does that cost is running behind her to? this painting of barbie by andy warhol is fitting consumption is exalted as high art. premier likeness turned into a spec

music stops you've talked about building a mattell universe.o that? we have one of the strongest portfolios of franchises in the world, a very diverse and varied with different demographics from barbie to hot wills, and many, many more. the opportunity for us is to connect with fans in many different ways and continue to evolve our offering for fans. do you think mattel will still be making physical plastic dolls in ten years' time? we absolutely believe in physical play. physical play is here to stay, and the toy industry is growing. it's an important part of children's development. it is tactile. kids touch it, they hug it, they go to the bed with the product, and toys are inspirational as much as they are aspirational. the beauty for mattel, we can expand our business in addition to what we do within the toy aisle, and that is the excitement we have in ourjourney. and that's it for this edition of asia business report. thanks for watching. bbc news, bringing you different stories from across the uk. it feels like nothing else, its freedom, y

not if mattel's plans succeed- _ mattel reportedly has 45 films in development based on its huge cataloguedinosaur and polly pockets. increasingly, studios are looking for existing intellectual property, concepts and characters. as incentive and assurance that people come and watch the film. marvel cinematic universe is the most successful movie franchise in the world, followed by star wars, both owned by disney. what marvel has done with superheroes, mattel wants to do for toys. but can it pull it off? it is an aspirational model and look into it and say, we want to have this franchising potential, they are hoping that can yield many films and tv shows and all of the rest of it but i do not think you're going to see a crossover between barbie and polly pocket any time soon. the hype, the merch and pink is everywhere this summer. in manhattan, anyone can take their turn in manhattan, anyone can take theirturn in in manhattan, anyone can take their turn in barbie land, thanks to this p°p�*up thanks to this pop—up barbie cafe. it is all part of mattel's strategy to turn a company that makes

do you think mattel will still be making physical plastic dolls in ten years' time?al play. physical play is here to stay and the toy industry is growing. it's an important part of children's development. it's tactile. kids touch it, they hug it, they go to bed with the product. and toys are inspirational, as much as they're aspirational. the beauty for mattel is that because we own the underlying asset, we can expand our business in addition to what we do within the toy aisle. and that is the excitement that we have in ourjourney. from barbie on the big screen to the small screen now. where streaming giant netflix says it has added almost 6 million subscribers in the three months to the end ofjune. that's almost three times what wall street was expecting. it appears a password sharing crackdown is paying off. but its shares dipped. tom harrington — head of television at enders analysis — explained why. it's a product of them not being as successful as people thought they would be with the sort of new endeavors. their advertising tier is going 0k. it's not growing pa

it's a milestone moment for mattel.t collaborator with rethat tailers all over the world on -- retailers on top of what we already do. we sell product today in more than 500,000 stores, mattel product in more than 500,000 stores. and we continue to expand, broaden and strengthen our relationships with partners outside of the toy the aisleed s outside of the traditional toy business. and this is an opportunity for to continue to expand and and grow our business. liz: i'm going the make you choose, blond barbie or read-headed barbie eynon? be careful. >> first, i want to congratulate you on the pink that you wear today. and of course, one of the things, the amazing thing about movie is just the varian isty and so many -- variety and so many great characters, it's so hard to choose. this is one of the special things that greta that created. liz: all right, fine, i'll let you -- you're punting. all right, ynon, it's great to see you. thank you. we continue to watch the numbers come in, a a real success and a major transform

how is mattel and barbie viewed as a brand?ine, and that differentiation and relevance that keep a brand fresh and top of mine from -- top of mind from a purchase perspective. fans go into fatigue. >> reporter: mattel hopes the move gives then the boost they're looking for. >> we have the opportunity to reach new ages and stages that ultimately thfrom a business perspective provides huge merchandising and monetization opportunities. >> reporter: we're standing in front of -- barbie. the owner can't keep movie barbie on the shelf. >> within a day they were gone. >> reporter: have you always had barbie and friends in the store? >> absolutely. absolutely. it's a staple. it's the moms and dad who are more nostalgic than the kids. >> reporter: that nostalgia isn't for everyone. >> i don't know how she's evolved, like does she have a college degree now? ♪ >> reporter: the movie has calculated for that. >> we haven't played with barbie since you were 5 years old. >> reporter: for others, you're never too old for barbie. >> i am 90 yea

how is mattel and barbie viewed as a brand?t of decline in that differentiation and relevance that keep a brand fresh and top of mind from a purchase perspective, and when that happens brands go into a place of fatigue. >> reporter: mattel hopes this new movie gives them the boost they are looking for. >> we also now have the opportunity to reach new ages and stages that ultimately from a business perspective provides huge merchandising and monetization opportunities. >> we are standing in front of barbie. >> reporter: she can't keep movie barbie on the shelf. >> within a day, they were gone. >> reporter: have you always had barbie and ken and friend in store? >> it's a staple. it's the moms and dads who or nor nostalgic than the kids. >> reporter: but that nostalgia isn't for everyone. >> i don't know how she has evolved. like, does she have a college degree now? >> reporter: the movie has calculated for that. and for others, you are never too old for barbie. >> i am 90 years old. or i should say 90 years young. >> reporter: c

it comes as mattel reported a 13% fall in sales in the three months tojune.g on barbie to turn its fortunes around this year. mariko oi has been taking a closer look at this in our singapore bureau. indeed, samantha. does it feel a bit like we are all living in a bit like we are all living in a barbie world? we have been talking a lot about how the movie has done extremely well. i actually have a colleague who was singing the barbie girl song all this morning so it is stuck in my head. a record—breaking debut in cinemas over the weekend and its ticket sales for the first weekend at the highest this year and in weekend at the highest this yearand infact weekend at the highest this year and in fact the fourth best ever after two avengers and one star wars movies. mattel hasn't said whether the company can make money directly from the movie but it is still counting on the movie's popularity to help drive dull sales for the rest of the year and when the company managed to post surprise profit thanks to sales of movie related toys they decided to expand its range

is a -- is very present in the movie there is a mattel ceo played by will ferrell in the movie. that your request? >> well, the movie has die ment. it's a big, bold comedy about self-discovery, humor, fashion, music and many iconic cultural moments. we embrace self-depurecation and trusted greta, how she interpreted barbie and her world. the result is going to be very exciting. >> still pretty cool to be played by will ferrell he's nothing like you, by the way, in the movie. thank you very much. really appreciate you coming by. ynon kreiz, the ceo of mattel. >> thank you >> and it is a blast i laughed so hard. >> looking forward to it. >>> still to come, a brief intermission before the second leg of barbenheimer, goldman sachs chief global strategist peter oppenheimer is with us. >> just how much price elasticity the travel sector has left in other words, how much more consumers are willing to pay these high prices. >>> shares of american express are lower but they're off the morning lows they had record revenue and results. braces for possible default as customer spending hit a

and i loved every minute of it. >> while carol helped make barbie, barbie helped make mattel.ll strutting. >> barbie carryied mattel for a great many years. sglu i thought if every child had played with a bar by doll as my child, let me tell you, i have a big family. and i love it. >> reporter: and that is the magic and power of barbie. >> when barbie came to market in 1959, she was a teen fashion model. she went on to become a fashion designer. but then consumers started asking questions. could barbies have are other jobs. not that those jobs were bad, but could barbie have a man's job. so we saw lawyer barbie, scientist barbie, and of course, we have reporter barbie right here for us. not the first time that's happened. and we have camera woman barbie here. so clearly, evolving. but mattel says that barbie is a blank canvas and can be whatever you want her to be. >> there's been a presidential candidate barbie that be bst around for a long time. i got the opportunity to speak with margo robbie. and neither of them played with barbie as kids. america said the reason why is sh

it's debuting a new barbie display featuring two of mattel's 2021 space discovery barbies.e not the first astronaut barbies that mattel designed, but they are the first have actually gone to space in february of 2022. they were launched aboard the antares rocket and spent several months at the international space station. it was part of a collaboration between mattel and nasa to encourage young women to pursue careers as astronauts and space scientists. barbie's career as an astronaut actually dates back to 1965. that means she was exploring space before neil armstrong went to the moon. that's it for this edition of matter of fact, a big thank you to our friends at wesh. two for hosting us. i'm soledad o'brien. we'll see you back here next week. as a reminder, you can always watch. matter of fact, during the week on f-y-i and youtube. my late father-in-law lit up a room, but his vision dimmed with age. he hadad amd. but his vision dimmed with age. i didn't't know it t then, but it c can progresess t, but his vision dimmed with age. an advananced form of the d disease. but h

ask your rheumatologist about cosentyx. >> mattel is looking to launch its own mattel cinematic universe following the success of barbie in a series of interviews, the toy manufacturer and entertainment company shared that executives there ready to put out 14 new movies. some include magic 8 ball. you know, hot wheels and more. but probably the 2 most potentially promising movies based on mattel. toys are polly pocket and barney. yeah, i thought i saw by party there. >> apparently there are already a couple of movies in the making. polly pocket will be written and directed by lena dunham. the creator of the hit. >> hbo series girls. it will also star lily collins from emily in paris. an academy award winner daniel kaluuya is expected to start over as barney. all right. interesting. i saw that that barbie money coming. let's get check out that time. >> barney, yes, cheers to barney. that wraps up. 5. let me know when it's out of the the first in line camp out, you know, be the first to watch party, right? we love you. you love us is what did he say that it somebody else? producer says we

her name was christie, and she was mattel's statement to the moment. yes, black is beautiful. like christie wasn't exactly the same as barbie. mattel's narrative is one thing where they are very progressive with introducing a black friend for barbie through our lives, through the story in which we enter it. you know, of the black woman lands law that feels progressive for them. it feels less progressive for us in the sense of, um, for 21 years, there was a, a black passion dog, worthy of the barbie brand name. materia davis made a documentary about the history of black barbie for and was one of the women at battelle who convinced ruth handler to expand barbie's universe for the inclusion of african american girls. so the lack of black dolls for them. um, once they started to see them, then they want to like, oh, i love them, you know, that's all they ever really wanted when they were little were pretty black dolls. the, you know, the 1st black barbie goes on sale in 1980 finalize the black bar be represents the dall. like represents my aunt and katie, black perkins and the oth

me but it turns out every year, mattel, the — to me but it turns out every year, mattel, the companyom across the — barbie, they make scientists from across the world and make barbie doll figures of them and try to create — doll figures of them and try to create a — doll figures of them and try to create a diversity of different careers — create a diversity of different careers and encourage young girls to consider— careers and encourage young girls to consider careers in technology, engineering and its delightful. barhies— engineering and its delightful. barbies did not really look like me in the _ barbies did not really look like me in the 1970s, so to actually have one based — in the 1970s, so to actually have one based on my likeness is quite mind—boggling. and it does look like me. mind—boggling. and it does look like me but _ mind—boggling. and it does look like me but it— mind—boggling. and it does look like me. but it looks like me on a really good day _ me. but it looks like me on a really aood da . , :, good day. the first ever live action barbie film — good day. the first

discovery should benefit along with mattel. mattel reports on the 26th and warner bros.august 3rd frank. >> thanks to julia for that. this could be an exciting weekend for movie lovers >>> straight ahead, shopping hours for light sensitive and amc. it backtracks on special seat pricing. we will have more on the top trending stories if you haven't already, follow our podcast on apple or spotify or other podcast apps. more on "worldwide exchange" coming up after this break what if buildings could tell you how they could be more efficient? i'm listening. well, with ibm, you can use software to help you connect and analyze data— from hvacs to elevators to lights. what if we use ai-driven insights to pinpoint inefficiency? yep. and act on it. saving energy, money... ... and emissions. yup. that's a big one. now you've built something better for everyone. that's the sustainability solution ibm and a global real estate company created. what will you create? ibm. let's create. 3... what will2... create? 1... >>> it is 5:30 a.m. here in the new york city area still a lot ahead on

and so mattel have turned to a tried and tested remedy.and. not all of it centred around barbie. according to the new yorker the company now has 45 films already in development based on their huge catalog of toy brands. live now to james zahn — he's editor in chief of the toy book — a toy industry magazine. we will come to all the toys that they could possibly turn into a film, but talk to me about barbie. why has she lost her sparkle? weill. why has she lost her sparkle? well, barbie actually _ why has she lost her sparkle? well, barbie actually has _ why has she lost her sparkle? well, barbie actually has been _ why has she lost her sparkle? well, barbie actually has been on - why has she lost her sparkle? -ii barbie actually has been on the upswing the last couple of years, but like a lot of older 20 brands, she went through some growing pains, if you will, became a little bit out of touch. ,, , ~ ., ., of touch. she is 64! no wonder! yeah! and _ of touch. she is 64! no wonder! yeah! and looking _ of touch. she is 64! no wonder! yeah! a

quick speaking of the consumer, we will be discussing mattel's some -- mattel's cinematic universe. the barbie movie is taking the world by storm. this is bloomberg. e-cig note >> as we go toward the second weekend for barbie, the the movie in global cinemas has generated over $400 million in counting. barbie, the doll has not given much help in second-quarter earnings. they are beating analyst expectations for a steeper drop in sales for a plastic version of barbie. now joining us for all things barbie and beyond is the chairman and ceo of mattel. always great to have you with us here on daybreak australia. i will start by asking, this has been a cultural phenomenon. did you expect this to really tap into the cultural zeitgeist of 2023 mark >> from the beginning, this was never about making a movie. it was about creating a cultural event, societal moment. we could not be more excited or more proud by the initial perception of the movie. it is not just doing really well at the box office but we see overly broad audience coming into the -- people coming. two or even three times in th

what convinced you to make movies for mattel?nch of amazing ip mattel has, the hundreds and hundreds of brands. fisher-price, american girl, hot wheels, barbie, jack-in-the-box. the list went on. i thought, my god, i grew up on so many of these brands. i have two children, they played with barbie and american girl. we have so much going on in the world right now. it is a very messy, crazy time for everybody. and i thought, wow, what better place than to work at a toy company. you are making things that bring smiles to children's faces that inspire wonder and imagination and unlock incredible things for children. and for adults, the nostalgia they have for all of these toys. emily: barbie has a complicated history. she is a cultural icahn and a flashpoint. what is the goal with the new barbie movie? >> everyone has a relationship with barbie. everybody knows who barbie is. she is probably the most famous woman in the world. she has been to the moon, she has been president, she has done all of these things women aspire to be. i thi

do you think mattel will still be making physical plastic dolls in ten years�* time? physical play is here to stay, and the toy industry is growing. it's an important part of children's development. kids touch it, they hug it, they go to the bed as they are aspirational. the beauty for mattel, we can expand our business and that is the excitement we have in ourjourney. and that's it for this edition of asia business report. thanks for watching. he was hooked on heroin from 14. , ., .., he was hooked on heroin from 14- i know — he was hooked on heroin from 14. i know them _ he was hooked on heroin from 14. i know them by _ he was hooked on heroin from 14. know them by the ad the diazepam, valium or xanax. the concern is people are buying them online thinking the pharmaceutical products. the latest figures suggest there were 61 wales were 61 drug deaths in wales involving these tablets. it is something that drugs charities are concerned about. the problem with these drugs, they are not real.— are not real. testing done here at this lab _ are not real. testing done here

the ceo of mattel came in in 2018. his background was in entertainment.hen he took hold of mattel he said, we have this phenomenal brand of barbie, hot wheels, and it would be suited for the screen. barbie has had its time on screen whether it is video games or tv, but this is the first time it has had a theatrical release. ed: producer john hyland makes a good point. the hype around this has been astonishing. it has been everywhere -- social media, the streaming platforms, icy ads -- i see ads. but some say this is a big risk for the company. explain that to me. thomas: that's right. barbie launched in 1959 and was popular for several decades. she was modeled on the german model. the marketing of the doll, at its early stages, blue-eyed, blonde haired, appealed to people that were not that wide-ranging. barbie's brand suffered because it was perceived as elitist the last couple of decades. i think what this film is going to do is undo a lot of those preconceived notions that barbie is only suitable for a set demographic. that really follows the trend tha

analysts expected a per share loss of two cent, revenue beat expectations, yesterday mattel confirmedd dixon, was leaving the company to become the ceo of retailer gap dixon was responsible for the refresh of the barbie brand twice during his time there. pretty important we'll talk to ynon kreiz at 8:50 we'll talk to him not just about the "barbie" movie in hollywood but all the plans that kreiz has been putting in place to embrace hollywood. i think they have 14 movies in production 14 films in production with some of their toys and different brands we'll talk to him about how it pays off with "barbie" there is expected to be a big halo effect but still to make sure that they are selling toys because that's the big way that they make their money on all of these things, and toy sales have been down post pandemic so we'll talk about all those things >> toys in this world with, you know, everything you can do on electronics. normally you have a product and then you can make a movie. it's weird to have -- this movie could totally go back and re-energize barbie sales >> it's a pg-13 movie

now mattel's, this is a new from a tell, they've already done films featuring their other intellectual property such as hot wheels and rock them. soc um, robots. uh so you know, know dep mantell are looking at what else they could do with the other toys in their portfolio. uh and recreate this, this idea of this template and this weekend was it really great one for movie theaters with a very different film. oppenheimer also having a big opening, do you think this could spell a longer term resurgence before the cinema business, which is really being fondly hit during the public? yes, it certainly has been badly hits. and i think to films like this certainly are encouraging the ordinary movie goers who haven't been for a while to go. and hopefully also encouraging people, but rarely go to the movie theater to go. so there are a lot of ways to prime demand, but the key way is by providing fantastic content in the form of the sale. and you know, these 2 films, barbie hymer as this weekend was supposedly called is a fantastic, a sort of example for cinema operators. but also for the studios

mattel, warner brothers?ba"barbie" or the malibu mansion and airbnb, do you know how the economics of that work? >> i'm not sure on the economics of the specific deals but what's essential here, each of those licensing deals, actually functioned as marketing for the movie. we're talking about hundreds of millions of dollars of marketing for the "barbie" movie that came from those partnerships. so i think that's really key here you have to look at how the movie is going drive toy sales i was in a movie theater last night to see "barbie," it was totally packed mostly with people around my age who grew up with barbies the interesting thing to see how mattel sells not only toys for kids but also really tries to target that adult audience with more nostalgic products. these things are cyclical and supports the value of the original ipo that mattel has. >> thank you not the most appropriate for kids, young kids. >> it's not. >> the "barbie" movie. stuff in there, sugar daddy, some body parts that are mentioned. tha

. >> this is the fashion that got me hired at mattel. >> reporter: take a walk through carol spencer's0. >> you have more than 350 barbie dolls? >> in this room alone. >> reporter: and you just might think you're in barbie's dream house. >> that was my first design accepted for the line. >> reporter: spencer, a spry 90 years old, spent 35 years as a barbie fashion designer at mattel. >> it's really a wonderful feeling. i think of every child that played with the barbie doll as my child. >> reporter: the very first dr. barbie in 1973 was her vision. >> most of it, doctors, surgeons at that time were all men. and as long as we were exploring careers for a child, i thought why not? >> did you even at the time realize what impact barbie would have on children? >> no. no, i didn't realize it at all. ♪ barbie, you're beautiful ♪ >> reporter: since bursting onto the scene in 1959, barbie has given kids the chance to dream about their futures. >> i'm going to be a doctor just like you. >> reporter: having more than 250 careers. she was flying through outer space as an astronaut 18 years before

mattel, the toy maker of the 64-year-old barbie brand, collaborating with more than 100 companies hopingerations of fans to its products. >> so we're seeing an origin story in a way that we normally don't get the chance to see being created right in front of us. >> all the cars are going to get eaten. >> reporter: it turns out it's bigger than toys. mattel is already working on bringing childhood favorites, hot wheels, polly pocket, and rock'em sock'em robots to the big screen all with the help of big names like j.j. abrams, vin diesel, and lena dunham. while barbie might have been america's first influencer it's not the first time we've seen a toy take over tinseltown. hasbro, mattel's competitor, turned "transformers" into a billion-ollar franchise. ♪ everything is awesome ♪ and these tiny bricks built a lucrative business for lego. while barbie might not have been the first, experts say the star-studded story line coupled with her marketing finesse might have made her the best at finding hollywood success. and speaking of that marketing magic, mattel has a line of movie-specific dolls

mattel estimates that more than 100 dolls are sold every minute. course, she's on social media with some 19 million followers across platforms. an icon of the lgbtq+ community, barbie drag shows have cropped up this summer in anticipation of the film. now gerwig's film, starring margot robbie as barbie and ryan gosling as ken, clearly has some high heels to fill. joining me now is andrea nevins. she's director and writer of the documentary "tiny shoulders: rethinking barbie." thanks for joining us. so, we are deep into the world of cultural touchstones here, right? how can one small doll mean so many different things? >> well, this was a doll that was not like any doll that had preceded her. most dolls were baby dolls. and baby dolls were a way for little girls to enact potentially the ly job that they could have in society, which was to be a mother. and that was the sole aspiration. this doll came about and it was an adult doll and it had breasts, and thus it almost instantly absorbed all of the contested space of femininity at the time and contin

mattel shares up 1.5%. have trouble shipping autothe barbie orders after pilots at fedex, ex-less rejected a tentative contract with the shipper to increase pay up to 30% over the next five years. the pilots union working to negotiate a new deal with the federal express and the supply chain is also in danger on the ground. 340,000ups drivers and workers are threatening to strike a new contract with the teamster's union not agreed upon before the end of the month. if negotiations are unsuccessful, it'll be the largest work stoppage in more than half a century and that's why we sent jeff flock in philadelphia to one of ups's biggest hub and how can the potential strike impact the economy and are we looking@dollar number on the hit? reporter: depends how long it goes, liz, could be a real disaster to the economy. you mentioned the fedex pilots and ups pilots have said they're going to strike even though they're not teamsters, they'll strike in sympathy so they're going to be out too even if they get people to

the 2 most potentially promising movies based on mattel.be written and directed by lena dunham and will star lily collins. daniel kaluuya is expected to star as bernie. i'm darby. >> there are no most oppose he's just down. >> confused about that. >> the hype around the barbie movie has caused prices to skyrocket and some of the dolls most forgotten brands. one of the dolls is alan. that is ken's best friend. he was first produced in 1964. but was discontinued. he was revived in the 90's, but he never really caught on. we people have ever heard of allen before. but since michael sarah's depiction of allen, the doll is now a hot commodity prices have gone up from around $50 to miss $500 for some additions of allen. a very happy ending for a dog that was abandoned by her owner when she lost her hind legs. the pup can now get around in style. the dog named bunny lost her hind legs after getting hit by a car, an animal rescuer posted her story on instagram saying that she deserves the mercedes benz of wheelchairs and the car company heard that

a mattel's ceo will join me live on the latest on i have tickets, merch and mattel's next film endeavoretting torched by investors, we're going to get you the details next. closing bell ringing in 37 minutes. dow jones industrials down 216 points. lower and lower here, folks. s&p down 24, the nasdaq down 61. we're coming right back. ♪ ♪ the biggest ideas inspire new ones. 30 years ago, state street created an etf that inspired the world to invest differently. it still does. what can you do with spy? ♪ ♪ this is spring semester at over 13,000 us school districts, which have become top targets for ransomware attacks. but there's never been a reported ransomware attack on a chromebook. which is why thousands of schools like the fairfield-suisun unified school district switched to google tools for education. so they can focus on teaching and 22,000 students can focus on learning, knowing that their data is secure. ( ♪ ) if you have this... and you get this... you could end up with this... unexpected out-of-pocket costs. which for those on medicare, or soon to be, is a good reason to take ch