one well champion mishmash the before his time at the world's caustic conversation, matthew jo tyson was entrenched in the well, the formula one as bmw as much as the director. he knows jim and cause from pony or is down to the very last detail and also knows what lies behind the maiden. jim, my name is 50 years ago. the marketing marketing didn't play a big role in the product planning and product decisions. so it was indeed the engineers on the r and d side and also on the production side and who steered the product. ready the product range and product planning, and suddenly they looked in the 1st place, the boat, good engineer and quality. tell me the fish that is one of the best plastic commerce stores in the world. he knows that jim and costs were once convincing in terms of quality. this illiteracy demonstrated by this bmw of you from 19 such and 7 was no longer available in german cause from the mid 1990. take home grants, getting big of them and the, all the conquering brands, they were much more money managers. they were in the situation that they have to bring more money to