the kachuk brothers right off the top, you know, first. >> matthew tkachuk. >> and then his brother brady three fights in nine seconds. >> because they cared. >> about the product. they cared. about what they do. they cared about their team. >> and yes. >> they cared. >> that the national. >> anthem was being booed up. >> in canada. >> they cared about. >> it. >> and. >> they proved how. >> much they. >> cared by. >> inciting a near riot within 10s. it brought a. >> lot of. >> interest to the game. >> they had the highest. >> ratings, i think, for a hockey game in. >> a. >> long. long time. and it proves that if. >> the athlete. >> cares, the fans. >> will follow. >> yeah, my boys and i are hockey fans. we've been glued to this, but it's also broken through to the casual fan this week, which has been a lot of fun to see. thursday night will be great. pablo, let's hit on something else in your podcast, you recently covered a trend that takes people's love of their sports teams to a new posthumous level. dare i ask what you found out? yeah, what. >> i found out is that by 2030, about a supe