knowles, a little girl in suburban houston. >> beyonce was really a quiet kid. kind of to herself. >> reporter: hoping to get beyonce to come out of hershel, matthew and teeno knowles notice her? >> what i did notice about her, she was very shy. you would ask her, what's your name? >> beyonce knowles. you could barely hear her speak. can you say your name again, sweetheart? is beyonce knowles. >> reporter: but on the dance floor -- >> beyonce would dance so hard, she would lose her costume pieces. sometimes her hat would come off. because she was fierce. >> reporter: it was here that beyonce created her now-famous alter ego. >> now, that's sasha fierce. that's who that is. >> when she got on the stage, she became a different person. >> reporter: but no one knew beyonce had a secret. >> i would hum the song and she finished it. and it blew me away. and i would stop. and i told her, "sing it again." and she wouldn't sing it again, because once again, she was very quiet, very shy. and i promised her $1. and she sung it again. and i was just -- i was floored. and when her parents came to pick her up, i told them, she can sing! she can really sing! >> beyonce, finding h