co-founder matthew markus proudly presents the first prototypes. matthew: the black market price right now -- there's ranges from $30,000 to $100,000 per kilogram. we are targeting $7000 per kilogram. we think that will be a good price point that puts a lot of pressure on the poacher and poaching syndicates, because it will be harder for them to make money, to bribe officials. reporter: rhino horn consists mainly of natural keratin. george bonaci mixes it with other substances. exactly what they are remains his secret recipe. the liquid is later dried in a kiln and then turned into horn powder. that's what the biotech start-up wants to sell. china and vietnam could be the main markets for it, because rhino horn is still in high demand t there. george: we are going to be looking at shark fins which are very popular in china, pangolin scales, which are also made of keratin, tiger bone, which is also used in traditional chinese medidicine, ivivory, which obviy has a lot of history in the west for use in durable good products.. anything where an animal