matthew myers: fda isn't just targeting juul, we hope, we know.ision today is about juul, but fda has pending before it applications from the other major companies who continue to market products that are appealing to and addicting our children. what will be critical is whether fda follows through with the other companies, largely that are marketing flavored products, some of them with extraordinary levels of addiction -- of nicotine, to ensure that all the products that are fueling the e-cigarette epidemic areulled from the market. if fda is consistent in its decision-making, it will do so. and we still have time to reverse the youth e-cigarette epidemic before it becomes a generational problem. william: juul has said that they're going to appeal this decision by the fda. but -- again, i know you're not with the fda or representing them here, but do you have any understanding as to why juul in particular was targeted? was it something about their products? was it about their prior behavior? what was it? matthew: well, first, i think it's importan

matt myers -- matthew myers. great to have you back on the newshour. let's talk about this band. of this announcement? >> this is probably the most significant action the fda has taken to reverse the e-cigette epidemic. we need to remember that joule, more than any other company was largely responsible for the meteoric rise in youth e-cigarette use. what we saw was literally doubling the number of kids addicted to nicotine. levels we have not seen in 20, 25 years. reporter: it is -- it's other competitors can still sell their products and some of those products are as popular if not more popular than joule. does just targeting joule have an impact? >> the fda is not just pursuing joule. fda has pending applications from other companies that continue to market products that are addicting our children. what will be critical is whether fda follows through with the other companies that are largely marketing flavored products and some with extraordinary levels of addiction to nicotine to ensure that all the products fueling this epidemic areulled from the market. if fda is consistent

. >> matthew myers president of the campaign for tobacco free kids, said juul helped fuel a generation of kids addicted to nicotine. >> if we are going to continue to make the progress and reduce youth cigarette and e-cigarette smoking, this decision is a critical next step. >> juul maintains that the campaign as weren't part of a deliberate effort to target youth. many people we spoke with said they prefer vaping over cigarettes, because of its flavor and the smell. >> i didn't like the lingering smell of it. this is more pleasant to be around. >> sales have fallen in recent years after the company pulled most of its flavors except menthol, in the u.s. thousands of lawsuits have been filed against juul, manny, alleging the company marketed unsafe products to children. >>> it certainly is getting closer to the time of year where we are very busy with hbreaking news, chopper 5 life over this one in contra costa county, this is burning at fort costa. you can see thick smoke, seems like a lot of the hillside has burned and if you are not familiar with the area, it's between venetia bridge