matthew wiener from "mad men" was here, and they came back after the hiatus, and there was the famous dispute with the networked about wanting to cut a little bit of time out of the show to make room for more money, more money, more money, so we had his take on this, and thank you for the fans, matthew won that fight, but what do you make now about the way producers are being squeezed, again, matthew most famous for pushing back, but this effort to get more money, more commercials out of these shows >> in the network world, that is how they made their money, and network audiences are not what they used to be. there is tremendous, tremendous pressure to get at least 10 million people watching a show and hold on to that. also, to own the show throughout all platforms, all over the world. that is how they make their money. back in my day in the 1990's, this product was worth so much drama the world that everyone was making a lot of money, and there was a lot to that. so there is pressure on the network to succeed, and yet, the producer also has a creative vision, and they must fight for