. >> reporter: it was an american one-two with matthew grevers and nick thoman winning gold and silver in the men's 100-meter backstroke, but it was the fuss in gymnastics where the u.s. team, which has qualified first, finished a disappointing fifth in the finals. the team event was won by, guess who, the chinese. and to finish on another controversial note, some american athletes have been complaining about not being able to promote their own sponsors because of an olympic rule that only official game sponsors can be showcased here. >> the olympic ideal and the olympic reality are now different. >> reporter: remember when the olympics used to be about amateurs, and at least that was the idea then. now it seems to be about competing sponsorship. and if we can digress for a moment and go back to sports, michael phelps is poised on the cusp of history. if he wins his two events today, he will be the most medaled olympian in history, currently at 17. >> mark phillips, thank you. bill rhoden is with us now, sports columnist for "the new york times." good morning, bill. >> hey, charlie, how are you? >> so, we've