>>> she makes candy, they make matza. how staying the course for business is a success. >>> and is being politically open good for business? that's coming up next on "your business." >>> hi there, everyone. i'm j.j. ramberg and welcome to the start of the seventh season of "your business" where we give you tips and advice to help your business grow. sbren preyou are ins are faced every day with decisions on how to grow their companies and their own personal changing roles within the organizations. so how do you figure it all out? we met two companies growing by making a conscious decision to stay the same. >> there's a history here that you just can't duplicate any place else. >> you're going to get a product that is very similar to the product you had 50 years on the table. our business decisions are solely based on making a quality product. >> adam and aaron are literally cut from the same cloth. >> we are in the fourth and fifth generation two. cousins and myself who operate the business on a day-to-day basis. >> this

. >> this trio is the driving force behind streit's, the new york-based company well known for its matza. >> we try to toqueous on your original line. >> this family owned company started by aaron streit in manhattan has been a community staple since opening its doors. >> just had that sense of history, to be a part of something so iconic as streit's on the lower east side in 1925. >> our fathers worked here. we're walking the same halls that our grandfathers walked, our great-grandfathers. our great-great grandfathers walked. >> the company makes plenty more than just matzo. you can find a variety of streit's products on supermarket shelves but the family still pays close attention to its core offering. >> regular pink box of matzo that you see on the store shelves to all the flavors you see throughout the year. >> in fact streit's hasn't really changed the way it's matzo is made. >> key to business is know your product and know it well and do it well. >> the machinery has been updated. but that's about it. >> the way we take the dough, sheet it, the way we put it through the oven, brea

. >>> alan adler and aaron lago da are the driving force behind stripes, known for their matza. they say the key to their success is not changing how their product is made. they baked and pack them the say way it's been done for nearly a century. for more, watch "your business" sunday mornings at 7:30 on msnbc. ♪ [ male announcer ] you've reached the age where you don't back down from a challenge. this is the age of knowing how to make things happen. so, why let erectile dysfunction get in your way? talk to your doctor about viagra. 20 million men already have. ask your doctor if your heart is healthy enough for sex. do not take viagra if you take nitrates for chest pain; it may cause an unsafe drop in blood pressure. side effects include headache, flushing, upset stomach, and abnormal vision. to avoid long-term injury, seek immediate medical help for an erection lasting more than four hours. stop taking viagra and call your doctor right away if you experience a sudden decrease or loss in vision or hearing. this is the age of taking action. viagra. talk to your doctor. r -e a m