will 2016 actually be the time they mauk it all come together? we'll see. but that's why you want to use a call to make a bullish bet. >> it's up 35% from its january lows. it's up 25% on the year. it's trading above a market multiple. to me, this is a company that's growing earnings and sales mid-single digits. here's the best thing about this whole segment. mike can look out to april, buy an active money call, have exposure above $1.22 or something like that. it's 2% of the underlying stock price. that's how you should be chasing things if you are in my camp where you think it's just absolute insanity right here. options are giving you the opportunity to do that. you don't want to litter your portfolio with that, though. >> you make a 2% upside bet, and you would have otherwise bought the stock. don't do that, first and foremost. you buy this call, and let's say this thing falls 10%, falls 15%, you've lost 2%. now you can actually sell a put right about where the thing was previously trading. >> error? >> no, you're basically re-collecting the premium and