alongside our newest commissioner, maureen ohlhausen, as well as kerry cameron. the commission commends the privacy efforts by the department of commerce, as well as the bipartisan leadership that your committee has shown on consumer privacy issues. most of my remarks today will concern privacy policy and especially do not track. the ftc is primarily an enforcement agency and commissioner maureen ohlhausen will discover efforts. mr. chairman, imagine a cash strapped college student working part-time to keep up with tuition. to make ends meet, she applies online for loan and a loan and attains it at a favorable rate. she also goes online because her father suffers from depression comes assurance research symptoms and potential treatments. soon after, in the mail, she receives another loan offer. this time from a payday lender at a much higher rates. in the evening, she spends time relaxing by catching up with friends on a social network. while online, she notices she is receiving ads for medication for stress and depression, as well as more loan offers. could the

i mean, imagine maureen and i are competitors, and maureen, the commissioner ohlhausen wants to do the right thing and want to collect the most information i can and monetize it. she's at a competitive disadvantage, because i'm making more money while she's trying to protect consumers. >> she's been virtuous. >> she is and she is virtuous and a wonderful member of the commission already. >> and if i'm a corporation, i would probably try to advertise the fact i am virtuous and get consumers to come to my company rather than -- >> of course, if the liebowitz corporation isn't playing along and is making more money, it's not necessarily fair to the ohlhausen corporation, you understand this and that's why things like voluntary codes of conduct can be useful. it's why at end of the day we're hoping that the digital advertising alliance and the companies behind it represent i think 90% of all advertising on the internet. when you get to 90%, all making commitments not to collect, a lot of the companies i haven't talked to individually, we'd be very comfortable with limitations on collection