rita and maureen sullivan. those are the recipients of a wonderful award. the loafs and fishes award and i'm pleased to have you both here to discuss what this award is and how you got to this point. welcome. >> thank you. >> the loafs and fishes honoree is an annual award that's granted by the catholic charities organization of san francisco. it was started a hundred years ago approximately a little bit over a hundred years ago right after the earthquake. rita, could you just elaborate a little bit on that. >> well, i wasn't here then. but, catholic charities was there and it's wonderful work along with many other interface -- not interface, but safe organizations to help people after the earthquake and they've been doing this wonderful work ever since and they now have, it stands for catholic youth organization which provides opportunity for young people to do athletics. >> wonderful. now, both of you were chosen as honorees, personally, to you, maureen, what does that mean. >> well, once you get over the embarrassment of it because it consider it very ni

the president of aol.com, maureen sullivan.oming up next on "taking stock," i'll talk to the chief executive of maui wowi. ♪ >> now, buying into a business franchise in some cases it can cost hundreds of thousands of dollars. but a franchise called maui wowi doesn't have a one-size-fits-all model it. it sells coffee and smoothies from carts as well as from resale store locations. joining me now is the chief executive of maui wowi, mike weinberger. thank you for being here. aloha is appropriate for maui wowi but you don't have a location in hawaii. how is that possible? >> we wanted to bring hawaii over to the mainland. that's the reason why. >> ok, so you bring hawaii to the mainland. tell people about the coffees and the smoothie business. >> yeah, exactly. wanted to bring the aloha spirit, vacation in a cup. what people experience when they go over there for their honeymoons, their birthdays and big events. that's what maui wowi is. when you take a sip, that's what you feel. >> what kinds of smoothies? give us examples of the

joining us now at a fox business exclusive, maureen sullivan, aol.com lifestyle brand president.at new homepage on aol. it is chockful of different things but what is the message behind the overall? >> it he was our consumers. they are consuming video at rapid pace. we're seeing video content growing rapidly. it was time to put video front an center on aol.com. liz: 158 million videos watched on aol during the month of march alone. >> it is insane. the growth is growing. users are not just readers but they're viewers as you all know. we have this amazing library of premium video content within our company and the amazing partners that you mentioned we're working with. so we're thrilled to put the great premium content front and center. rich: what are people watching? are people watching full-length videos or you're finding they're watching video? what is viewership like? do you have demographics who is watching? >> we do. one of the great things watching a 24/7 internet site we see what people respond to. the short clips respond best. they want to get in and out to consume. diffe