this advertisement from 1919 was created by maurice rentner in -- we hear his name later, so talk that away. in this advertisement, he is saying that his designs are indistinctly original adaptations. what? what does that even mean? maybe he is saying that they are original or adapted from or inspired by these different fabrics on notions, but how would you determine if this is original or an adaptation or somewhere in between? furthermore many designers question and contemplate whether any design is truly original since pre-existing ideas styles, trends are the basis truly, for all garments. when we think about it, the -- to create styles, designers will follow is the zeitgeist the spirit of the time, in creating their goods. they look at history. they look at high culture. they look at politics. they look at society. they are influenced by these similar ideas. it is no wonder that similar products are created. this example stems from 1922. king tut's tomb was discovered. and all of a sudden everyone from hair products to make up to clothing designers are inspired by ancient egypt. yo

group of just 12 manufacturers will come together , located in the new york city area, led by maurice rentner, to start thinking about how to increase style contras know some -- style consciousness of among women. called the fashion originators guild of america, it had the stated aim of protecting original fashion. to facilitate this, what they did was they established a design bureau to register designs by members. registration was simple. all you had to do was submit a slip of paper, the sketch of your garment. you needed to give a very brief description stating why it was unique, why it was original, and the guild would give it a serial number, stamp it with their logo, and dated to establish priority. sketches were not cross referenced checked to ensure that they were original. and this, of course, is herbert, a noted manufacturer and a member of the foga board of directors. once registered, the designer or manufacturer would receive one of these labels. either a registered original design are registered with foga. the labels cost $.50 each, and if you can believe this, they said monthly