museum director max anderson. >> it's a museum in indianapolis. it's a museum in the world. one of the ten oldest general art museums in the united states. >> brown: are there particular challenges for a city like indianapolis? >> we're a sports town. i don't think that's a surprise to your viewers. we're a town that's known for being aspirational in certain ways around competition. certainly the museum has a degree of spirited competition in the way we collect and put on exhibitions and other things. >> brown: outside some competition. as the i.m.a. sought to stand out among other art park. one way only contemporary artists and not the tried and true but fresh names and works. and key to the concept, keep the work coming. changing the exhibitions as much as possible to give visitors something new. >> when i came here initially eight years ago, people said to me, how are you ever going to make contemporary art relevant in a place like indianapolis? you know, it's the middle of the country. it's extremely conservative. you're making a big mistake. i said, "i don't look at it