it was poetry readings. >> i at buoyed the village vanguard success by and large to max gordon who ranabout him. >> this was max's office. there's a picture of max sitting right here in this spot. this is the same terrible ugly desk. i dare not get rid of it. >> my father max sat down very strong roots. >> these days debra gordon helps her mother run the club her father created. >> what is, that another message? >> yeah, it just came. >> what's the secret to the vanguard's long survival? it might be knowing what to change and when. through the '40s, '50s and 506s the vanguard's format shifted from poetry to jazz, and the business model shifted, too. >> we don't serve food. i have no food bills. that could eat up half your business. we through food out. when the chef died, the restaurant part went with hi. that's great. people don't care. you know, all that clatter and the smells that go with the foot and the roaches, oh, god. don't even talk to me about it. >> event think came to be known as a showcase for new musical talent, from john coltrane and miles davis, to harry belafonte, even