you can almost breathe it in. >> in 1989, max gordon died and lorraine gordon says she was completelypared to take over. >> i really was not trained in any way. i wasn't encouraged to, you know, hey, lorraine, maybe would you like to take over? nothing. >> lorraine takes a very hands-on approach to the village vanguard and i think that's because she cares so much about it. >> reporter: after more than 20 years running the company, listening to the musicians still gives lorraine the chills. listen to her talk about a recent performance. >> that was a magical night. the music was ethereal. you just couldn't believe it. everyone was like floating on air. it's so good. it was so perfect. and it was that way all week, but that particular night, it got to me. so i said, god, i'm so lucky to be -- to work all day and come down at night and hear this. it was super. that's enough, guys. it's 6:00. out! >>> it's time now to answer some of your business questions. and for that i call upon the expertise of jen and hector. the first one is an e-mail from andrew. and he wrote, "should i post our pr