max schrems says it's not free choice, but constitutes coercion under the new european law. on the day it was enacted, schrems' non-profit group, none of your business, took action against facebook and google for allegedly violating european privacy laws. >> schrems: it's this take-it- or-leave-it approach. you know, whenever you open an app, it says "agree, or don't use the app," and your choice is basically not existent, because either you go offline, or you have to agree. >> kroft: schrems cited the example of google's android operating system, the software which runs up to 80% of the world's smartphones. but to use one, you must first activate it and give google consent to collect your personal data on all of its products. >> schrems: you paid $1,000 right now, and you're not allowed to use your $1,000 phone, unless you agree that all the data goes to someone else. and that is basically forced consent. >> kroft: the tech companies say, "look, you, the user, you gave us permission to take this information, to use it the way we wanted to. you agreed to it." >> schrems: and