watson. hello! the best ai for the job. >>> i'm gerri willis from the flagship store of apple. they are offering two new phones right now, the 10s and 10s max10x max, i will tell you about that in a second. i want to tell you about the crowds and the number of people here. when we started this morning at 8:00, you would have seen this line stretching to madison avenue, almost a full block, and two lines, not just one. now there are fewer people, but probably no less enthusiasm. most people i talked to talk about the max has a 6.5 inch screen, large format phone that's getting a lot of attention, has all the excitement of the 10 from last year. that phone broke through the $1,000 barrier, big shocker for apple fans. both phones on offer today, over $1,000, the max $1100. there's a model that comes out next month that will be $750. the most interesting thing i have heard from customers, people lining up to look at these phones, there's a lot of excitement about the watch. people are really interested in the watch and all the new things coming out with the watch, mostly health care, to keep people healthy. you can get an ekg on your apple watc