it's a local dairy farmer named max yasgur. and max was the leading sort of business person in the community. he was really a self-made man, he was quite an amazing man. he was totally right wing, behind the war in vietnam, but he didn't think that anybody had to share his views, he was that kind of person. and so i said does he own any other land, and they said, yes, he pardon farms about 2,000 acr. so we went right the his house and knocked on his door, and he came out, told him what we had in mind. he'd known about us, you know, we'd been all over the press by then and everybody knew what was going on with woodstock. and max and i took a ride back with tisch shah and mel to this initial field, and we went off, and i asked tisha to keep this guy morris abrahams busy in the car, the realty guy. and max and i went off into the field, and we started the deal right there on the spot. and then we were off and running. >> so, i mean, there's so many stories like this in the book because in addition to dealing with these kind of con