maxon spencer having plan a. of what you do is called the green carpet challenge.ee it on your website. >> what is it? manus: i get what it is. i want to challenge her because it is a beautiful website but heavyre very cash brands that can afford to engage or services and go for this moniker of responsibility. brands thatng with can afford this. the reality of it is, many business cannot afford this kind of engagement. >> who are the businesses who cannot afford it? i want to challenge you. manus: a small business somewhere in the north of ireland producing beautiful italian leather goods. >> we work on two scales. first of all, the challenge was started on the red carpet as a movement. it is now the communication arm of the company. we do the activation -- on pr oducts. but we work with a lot of big is tbusinesses. and we take them to a sustainable journey. because change happens in time. and implementing change. but also as an advocate, i work for free. we also work with a lot of small businesses without shouting and without saying too much, but we do. we connect