maybelline is in this approach. maybelline is not only a an american brand. but it's a global brand. it's a brand of today. what is new york today? today in new york is a blend of so many different influences. we wanted that to be clear in this new jingle, new, you know, new york is a lot about energy. it's a lot about. and maybelline is about energy. so we wanted to enhance this energy in this reinvented jingle . energy in this reinvented jingle. confidence energy. i i want to say diversity . and finally, say diversity. and finally, we're projecting the brand in, i hope maybe in the next 40 years. >> so last question, because we're running out of time. but if you were going to create a jingle for uk plc for great britain, what elements would you take for inspiration? what would it be included in your jingle it be included in yourjingle and why? >> that's a tricky question , but >> that's a tricky question, but you're going to be disappointed. there's no recipe, so i will not tell you in fact, you know, it's just like you go to a hotel and say, i want i want

maybe it's maybelline. i had to. i couldn't help it. well done.