mayer blogs that's what consumers want. competition is tough in the webmail space, especially as more teens prefer texting. web- based email edged up just 1.1% in september of 2012 compared to last year. site-wise, aol was down 8%, hotmaiil was off by 18%, and yahoo down by 16%. gmail, however, gained 16%. nothing draws a crowd like the last of anything. even if its made of artificial ingredients such as cellulose gum, which is also found in rocket fuel. such is the send-off consumers are giving to the last twinkies made for now in the u.s. and sent off to market. a sugar-rush worthy of black friday fell throughout chicago supermarket chain jewel-osco. the last 20,000 boxes of twinkies distributed by hostess brands were snapped up as if it was the fountain of youth in a sponge cake. "i used to eat them. when i was a kid, i enjoyed them." hostess brands filed for bankruptcy november 16th. since then, a cream-filled wave of nostalga has transformed the junk food into an icon of americana to be preserved - as if it needed help