get your hands on that book, and you have your hands on years of wisdom from maynard webb, a longtime silicon valley veteran and investor. i know how you can get that secret book. webb has a change of heart and has decided to publish the secrets for anybody to read. meaning the secret book of wisdom is now at barnes & noble or at amazon. maynard webb sits on the boards of directors at visa and salesforce and was chairman of the board at yahoo. thanks for being with us. >> nice to be here. >> it's in letter format, which i think is interesting. i opened randomly to page 107. dear founder, if you're reading this letter, you're probably struggling with your business strategy and execution. it goes on, signed maynard. then the next one and the next one. why letter format? >> this is all my son's idea. he read an article on medium about a father who was dying. and wrote a number of letters to his son. to help him through his life. and there was one about when you have your first fight with your mother, read this. she's having problems as well. and it went on, when you have your first date,